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CHAPTER 16 Establishing Budgets and Finding Funding
Type: E
1. Describe the Affordable Method approach for establishing a budget.
2. Describe the Competitive-Parity Method approach for establishing a budget.
3. Describe the Objective-and-Task Method approach for establishing a budget.
4. Describe the Cost per Sale approach for establishing a budget.
5. Assume you have a budget of $100,000 to influence youth in a community not to text and drive and
6. For each of the following funding sources, provide an example of a social marketing campaign that was
funded by that organization type, or you think could be funded by that organization type. It can be from
an example in the text, one you know about, or one you think would be a good possibility. Government
Grant, Nonprofit Organization/Foundation, Ad Agency or Media Partner, Coalition, Corporation.
7. For Cash Grants and Contributions, note one potential way a corporation might benefit from
contributing to a social marketing effort? In other words, “What’s In It for Them?”
8. For Cause-Related Marketing Campaigns, note one potential way a corporation might benefit from
contributing to a social marketing effort? In other words, “What’s In It for Them?”
9. For In-Kind Contributions, note one potential way a corporation might benefit from contributing to a
social marketing effort? In other words, “What’s In It for Them?”
10. For Use of Distribution Channels, note one potential way a corporation might benefit from
contributing to a social marketing effort? In other words, “What’s In It for Them?”
16. Which one of the following is least likely to “Pass the Smell Test?”
17.Why did you select the one you selected in Q.16?
