61. The eco-branding strategy tends to succeed in industries
A. that are well-established.
B. where the market share is large.
62. Firms seeking a price premium for their environmentally friendly products often adopt a(n)
A. sustainable value innovation strategy.
B. eco-branding strategy.
63. Because green products sometimes cost more to produce than traditional products, organizations providing these products
can attempt to recover the cost of their ecological investments and generate a profit by utilizing a
A. sustainable value innovation strategy.
B. beyond compliance leadership strategy.
64. Which environmental marketing strategy entails re-shaping the industry through the creation of differential value for
consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact?
A. eco-branding strategy
B. beyond compliance leadership strategy
65. Firms using a(n) _______ strategy do not aim to outperform the competition in an existing industry but to create a new
market space.
66. The laws designed to protect the natural environment against undue harm by individuals and organizations are referred to
as
67. What 1972 environmental regulation was designed to reduce industrial pollution in U.S. waters?
68. According to research by the management consulting firm McKinsey, what percentage of executives consider sustainability
very or extremely important in new product development, reputation building and overall corporate strategy?
69. Of the global challenges and opportunities to implementing sustainability efforts highlighted in your text, which can limit the
availability of or increase the prices on sustainable goods for consumers?
70. Almost two-thirds of the decision makers in _______ consider sustainability critical to business.
A. Japan
B. France
71. U.S. marketers rationalize sustainability strategies using
A. moral commitment arguments.
B. ethics-based arguments.
72. According to your text, corporate social responsibility, sustainability, and environmentalism, whether they are implemented
domestically or globally, are about
73. The advent of social media as a communication tool for marketers has made companies
74. The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and
minimizes the negative impact on cultural heritage and the environment is referred to as
75. According to your text, which of the following is a central tenet of social media as it relates to CSR initiatives?
76. _____ _____ _____ is an organization’s obligation to maximize it positive impact and minimize its negative impact on
society.
77. A manufacturer of athletic shoes will give customers $10.00 off a new pair of shoes if they bring in an old pair to be recycled.
The company will then recycle the shoes, turning it into rubber playground surfaces for donation to local communities. This is an
example of _____ _____ _____.
78. The obligations an organization has to those who can affect the achievement of its objectives is referred to as ________
responsibility.
79. _______ responsibility is the driving consideration across the four dimensions of corporate social responsibility.
80. The economic dimension of corporate social responsibility revolves around the fact that for-profit firms have a responsibility
to their stakeholders to be _______.
81. The short-term benefits a firm receives from the economic dimension of corporate social responsibility will be erased if the
firm eschews responsibility in the _______ dimension.
82. The moral standards expected by a society are referred to as _______.
83. Corporate _______ is the act of organizations voluntarily donating some of their profits or resources to charitable causes.
84. When Nestlé voluntarily donates cases of water bottles to the American Red Cross to help in its disaster relief efforts, this is
an example of corporate _______.
85. The _______ department is typically responsible for developing an organization’s corporate social responsibility program.
16–29
Difficulty: 1 Easy
Learning Objective: 16-01 Describe the features of a successful corporate social responsibility program.
Topic: Corporate Social Responsibility
86. A(n) _______ that uses analytics can let a firm know how well its corporate social responsibility program is working.
87. Not including all significant _______ in the auditing process is perhaps the biggest misstep marketers can make when
evaluating the success of their CSR programs.
88. When auditing a corporate social responsibility program, measurements should be both quantitative and _______ in nature.
89. The _______ is a scorecard of America’s community-minded companies produced by Bloomberg LP in partnership with the
National Conference on Citizenship and Points of Light.
90. The policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile
activities, especially in the community is referred to as corporate _______.
91. _______ is a commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of
future generations to meet their own needs.
92. _______ ______ is the process of creating, communicating, and delivering value to customers in a way that recognizes and
incorporates the concept of sustainability.
93. One of the easiest ways for marketers to engage in sustainable marketing is to seek ways to cut _______ using sustainable
practices as a guideline.
94. To get stakeholders to agree to sustainability initiatives, marketers must communicate a sustainability _______ which should
highlight the importance of the organization’s efforts and the potential benefits for each stakeholder.
95. _______ is a movement made up of citizens and government entities that focuses on protecting consumers and promoting
their interests.
96. To combat consumers’ _____ perceptions of sustainable products, firms must design and produce sustainable products that
are of high quality.
97. A barrier to encouraging sustainable consumer behavior in small communities or developing parts of the world is that of low
_______.
98. A critical component of overcoming the barriers to encouraging sustainable consumer behavior is effective ______ .
99. A group of sustainability-oriented customers and the businesses that serve them is referred to as the ______ market.
100. _______ is a movement of citizens, government agencies, and the business community that advocates the preservation,
restoration, and improvement of the environment.
101. A company has decided to stop using the printing services of its current supplier because the printer uses harmful
petroleum-based inks instead of soy- and vegetable-based inks. This is an example of the environmental marketing tactic known
as _____ _____.
102. _____ _____ _____ is a type of environmental marketing activity that involves substantive changes in marketing actions as
well as broad-based coordination among non-marketing activities.
103. Requiring a holistic approach that integrates and coordinates all of the firm’s activities on environmental issues across
every functional area, _____ _____ represents a fundamental shift in the way the firm markets its products.