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CHAPTER 15 Developing a Plan for Monitoring and Evaluation
Type: E
1. Name three potential purposes for an evaluation.
2. Name two potential Output measures.
3. Name two potential Outcome measures:
4. Name two potential Impact measures:
5. To determine ROI, for Money spent, indicate whether the information/calculations are needed?
6. To determine ROI, for Behaviors influenced, indicate whether the information/calculations are needed?
7. To determine ROI, for Cost per behavior influenced, indicate whether the information/calculations are
needed?
8. To determine ROI, for Benefit per behavior, indicate whether the information/calculations are needed?
9. To determine ROI, for Earned media impressions, indicate whether the information/calculations are
needed?
10. To determine ROI, for Number of likes on Facebook, indicate whether the information/calculations
are needed?
16. What is one of the most typical resources for measuring inputs?
17.What is one of the most typical methodologies for measuring outcomes?
18.What is one of the most reliable methodologies for measuring impact?
19. What are three timeframes for measurement efforts?
20.What is the least expensive method for evaluation?
23.What methods are typically moderate costs?
24.What methods are the most significant costs?
