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CHAPTER 14 Promotion: Selecting Communication Channels
Type: E
1.Why are communication channels selected after Messages, Messengers and Creative Strategy?
2. Name four advertising media channels:
3. Name four public relations and special event channels:
4. Name four printed material channels:
5. Name four types of Special Promotional Items:
6. Name four social media channels:
7. Name one popular or entertainment media channel:
