# Marketing Chapter 14 None These Would Appropriate Fact Would Best Use Nonprobability Sampling Technique Answer

Document Type
Test Prep
Book Title
Basic Marketing Research 9th Edition
Authors
Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter
Page 32
a.
Simple random sample
b.
Systematic sample
c.
Judgment sample
d.
Convenience sample
e.
Quota sample
c
RATIONALE:
This is an example of judgement sampling. See 14-3: Selecting a Sampling Procedure.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.03 - List the primary types of nonprobability samples.
DATE CREATED:
7/31/2017 6:31 AM
DATE MODIFIED:
7/31/2017 6:34 AM
75. If a newspaper editor asks a reporter to interview thirty males and thirty females from each of three geographical
areas of a particular city for a prospective story, what type of sampling procedure is being used?
a.
Simple random sample
b.
Convenience sample
c.
Quota sample
d.
Systematic sample
e.
Stratified sample
c
RATIONALE:
This is an example of a quota sample. See 14-3: Selecting a Sampling Procedure.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.03 - List the primary types of nonprobability samples.
DATE CREATED:
7/31/2017 6:34 AM
DATE MODIFIED:
7/31/2017 6:35 AM
76. In practice, simple random sampling should be strongly considered
a.
b.
c.
d.
e.
d
RATIONALE:
All of these are situations that allow for the practical application of simple random
sampling. See 14-3: Selecting a Sampling Procedure.
Page 33
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 6:36 AM
DATE MODIFIED:
7/31/2017 6:38 AM
77. If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you
used this evidence to decide to buy a Chevrolet, you would be using
a.
consumer self-report and evaluation.
b.
statistics.
c.
inference.
d.
independent judgment.
e.
None of these are correct.
c
RATIONALE:
This is using inference. See 14-3: Selecting a Sampling Procedure.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 6:38 AM
DATE MODIFIED:
7/31/2017 6:40 AM
78. The PGA conducts a study in which they use a simple random sample of 600 golfers. They examine the data from the
sample and calculate that 28% of them own golf clubs made in the USA. The 28% is the
a.
average handicap of these golfers.
b.
sample statistic.
c.
population mean for all golfers.
d.
population parameter.
e.
None of these are correct.
b
RATIONALE:
The 28% is the sample statistic. See 14-3: Selecting a Sampling Procedure.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 6:40 AM
DATE MODIFIED:
7/31/2017 6:41 AM
Page 34
79. Jane Doe wants to administer a short survey on "student driving habits" to a representative sample of students at
the local university. She secured a list of students from the student directory. She as-signed each student a unique
number and then used a random number table to select her sample. Jane Doe is most likely using a
a.
quota sample technique.
b.
probability sampling technique.
c.
cluster sample technique.
d.
statistical inference.
e.
judgment sampling technique.
b
RATIONALE:
This is an example of a probability sampling technique. See 14-3: Selecting a Sampling
Procedure.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 6:42 AM
DATE MODIFIED:
7/31/2017 6:43 AM
80. If we were to ask college students, "To what extent do they value a college degree?", which type of sample plan
would be most appropriate?
a.
b.
c.
d.
e.
b
RATIONALE:
A stratified sample because we would expect the answers to vary by strata: freshmen,
sophomore, junior, and senior. See 14-3: Selecting a Sampling Procedure.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 6:51 AM
DATE MODIFIED:
7/31/2017 6:53 AM
81. Calculation of the sampling interval is important in which sampling plan?
a.
Simple random sample
b.
Systematic sample
Page 35
c.
"Skip" sample
d.
Cluster sample
e.
Convenient sample
b
RATIONALE:
This describes a systematic sample. See 14-3: Selecting a Sampling Procedure.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 6:54 AM
DATE MODIFIED:
7/31/2017 6:55 AM
82. In general, populations that are larger in number are easier to locate.
a.
True
b.
False
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.01 - Explain the difference between a parameter and a statistic.
DATE CREATED:
7/31/2017 6:55 AM
DATE MODIFIED:
7/31/2017 6:57 AM
83. Many online panels in use today are essentially large quota samples.
a.
True
b.
False
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.01 - Explain the difference between a parameter and a statistic.
DATE CREATED:
7/31/2017 6:57 AM
DATE MODIFIED:
7/31/2017 6:58 AM
84. The goal with cluster sampling is to have clusters that are as homogeneous as possible.
a.
True
b.
False
False
POINTS:
1
Page 36
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 6:58 AM
DATE MODIFIED:
7/31/2017 6:59 AM
85. In stratified sampling, a sample of population units is randomly selected from each stratum of the population.
a.
True
b.
False
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 7:00 AM
DATE MODIFIED:
7/31/2017 7:01 AM
86. Cluster sampling is limited to situations in which a sampling frame of population units is not readily available.
a.
True
b.
False
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 7:01 AM
DATE MODIFIED:
7/31/2017 7:02 AM
87. Nonprobability sampling is an objective procedure in which the probability of selection for the population units can
be determined.
a.
True
b.
False
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.03 - List the primary types of nonprobability samples.
Page 37
DATE CREATED:
7/31/2017 7:03 AM
DATE MODIFIED:
7/31/2017 7:04 AM
88. Andy was a senior in college majoring in marketing. He received a call to participate in a survey on behalf of a
company that was targeting graduating seniors. At the end of the survey, Andy was asked for the name of a friend who
was also a senior in marketing. This is an example of a "snowball" sample.
a.
True
b.
False
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 7:04 AM
DATE MODIFIED:
7/31/2017 7:05 AM
89. In simple random sampling, every population unit has an equal chance of being chosen.
a.
True
b.
False
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 7:05 AM
DATE MODIFIED:
7/31/2017 7:06 AM
90. An advantage of area samples is that the people who live in the same area often share many characteristics.
a.
True
b.
False
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 7:51 AM
DATE MODIFIED:
7/31/2017 7:52 AM
91. With a given precision range, the amount of confidence is indirectly related to the size of the sample.
a.
True
Page 38
b.
False
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.07 - Explain the relationship between population size and sample size.
DATE CREATED:
7/31/2017 7:52 AM
DATE MODIFIED:
7/31/2017 7:53 AM
92. A researcher cannot pinpoint the actual average family income in a city unless he conducts a census study.
a.
True
b.
False
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.01 - Explain the difference between a parameter and a statistic.
DATE CREATED:
7/31/2017 7:54 AM
DATE MODIFIED:
7/31/2017 7:55 AM
93. A population is a subset of elements from a larger group of objects.
a.
True
b.
False
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.01 - Explain the difference between a parameter and a statistic.
DATE CREATED:
7/31/2017 7:55 AM
DATE MODIFIED:
7/31/2017 7:56 AM
94. A sample in which each target population element has a known, nonzero chance of being included in the sample is
called a probability sample.
a.
True
b.
False
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
Page 39
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 7:57 AM
DATE MODIFIED:
7/31/2017 7:58 AM
95. Drawing a simple random sample depends mainly on having a good sampling frame.
a.
True
b.
False
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.01 - Explain the difference between a parameter and a statistic.
DATE CREATED:
7/31/2017 7:58 AM
DATE MODIFIED:
7/31/2017 7:59 AM
96. A snowball sample is a form of cluster sampling in which areas such as census tracts or blocks serve as the primary
sampling units.
a.
True
b.
False
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 7:59 AM
DATE MODIFIED:
7/31/2017 8:00 AM
97. A point estimate is an estimate that involves a single value with no associated bounds of error.
a.
True
b.
False
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 8:02 AM
DATE MODIFIED:
7/31/2017 8:02 AM
Page 40
98. A quota sample is a nonprobability sample chosen so that the proportion of sample elements with certain
characteristics is about the same as the proportion of the elements with the characteristics of the target population.
a.
True
b.
False
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.03 - List the primary types of nonprobability samples.
DATE CREATED:
7/31/2017 8:03 AM
DATE MODIFIED:
7/31/2017 8:04 AM
99. The closer we need an estimate to be to the true population, the smaller the sample that will be required, all else
equal.
a.
True
b.
False
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.05 - Discuss the concept of total sampling elements (TSE).
DATE CREATED:
7/31/2017 8:04 AM
DATE MODIFIED:
7/31/2017 8:05 AM
100. The difference between results obtained from a sample and results that would have been obtained had information
been gathered from or about every member of the population is called sampling error.
a.
True
b.
False
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.04 - List the primary types of probability samples.
DATE CREATED:
7/31/2017 8:05 AM
DATE MODIFIED:
7/31/2017 8:06 AM
101. Compare and contrast probability and nonprobability sampling.
In a probability sample, each member of the target population has a known, nonzero
chance of being included in the sample. The chances of each member of the target
population being included in the sample may not be equal, but everyone has a known
probability of inclusion. With nonprobability samples, on the other hand, there is no way
of estimating the probability that any population element will be included in the sample.
Thus, there is no way of ensuring that the sample is representative of the target
population. All nonprobability samples rely on personal judgment at some point in the
sample-selection process.
POINTS:
1
DIFFICULTY:
Easy
QUESTION TYPE:
Essay
HAS VARIABLES:
False
LEARNING OBJECTIVES:
14.02 - Explain the difference between a probability sample and a nonprobability
sample.
DATE CREATED:
7/31/2017 8:06 AM
DATE MODIFIED:
7/31/2017 8:07 AM

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