81) Your local Hallmark retailer carries thousands of greeting cards. You can find cards for a
twins birthday, student loans, from my cat to yours, and many other unique occasions. This is an
example of the ________ that the Hallmark retailer carries.
A) depth of product line
B) breadth of product line
C) height of product line
D) length of product line
E) width of product line
82) Nike offers shoes for men, women, and children in many sizes and widths. It offers running,
cross training, walking, golf, and other types of shoes. This is an example of the ________ that
Nike offers to its customers through its own stores or other retailers such as Foot Locker.
A) product items
B) depth of product line
C) breadth of product line
D) versatility of product family
E) variety of product mix
83) The variety of different items a store carries is referred to as the
A) retailing mix.
B) depth of product line.
C) breadth of product line.
D) width of product line.
E) length of product line.
84) Your local Target retailer carries a variety of different items. You can find everything
ranging from socks and electronics to baby items and groceries. This is an example of the
________ carried by Target.
A) breadth of product line
B) depth of product line
C) variety of brand extension
D) breadth of product class
E) product mix
85) Stores that carry a considerable assortment (depth) of a related line of items are referred to as
A) limited-line stores.
B) general merchandise stores.
C) scrambled merchandise stores.
D) hypermarkets.
E) intertype outlets.
86) Dick’s Sporting Goods store is most likely classified as which retail variation based on its
considerable assortment (depth) of a related line of items?
A) single-line
B) full-service
C) full-line
D) limited-service
E) limited-line
87) Sally Beauty Supply sells products for hair, skin, and nail care as well as cosmetics. It is
most likely classified as which retail variation based on the considerable assortment of beauty
and personal care products in carries?
A) single-line
B) full service
C) full-line
D) limited service
E) limited-line
88) Stores that carry tremendous depth in one primary line of merchandise are referred to as
A) hypermarkets.
B) intertype outlets.
C) scrambled merchandise stores.
D) limited-line stores.
E) single-line stores.
89) Victoria’s Secret, a nationwide chain, carries great depth in women’s lingerie, and almost no
other products. Victoria’s Secret is an example of
A) a limited-line store.
B) a single-line store.
C) an intertype outlet.
D) a general merchandise store.
E) a scrambled merchandise store.
90) Limited- and single-line stores are often referred to as
A) specialty outlets.
B) general merchandise stores.
C) scrambled merchandise stores.
D) intertype outlets.
E) hypermarkets.
91) Mike’s Camera is a retailer that carries a full line of professional and amateur cameras,
develops and/or prints all types of film and digital photos, and even sells darkroom equipment.
Mike’s Camera is an example of
A) a hypermarket.
B) a general merchandise store.
C) a scrambled merchandise store.
D) an intertype outlet.
E) a specialty outlet.
92) A retail outlet that focuses on one type of product at very competitive or discount prices and
often dominates the market is referred to as a
A) general merchandise store.
B) value outlet.
C) hypermarket.
D) category killer.
E) department store.
93) Staples is a specialty discount retailer that focuses on one type of product—office supplies.
Staples is an example of a
A) hypermarket.
B) superstore.
C) category killer.
D) department store.
E) focused merchandise stores.
94) Stores that carry a broad product line, with limited depth, are referred to as
A) limited-line stores.
B) general merchandise stores.
C) scrambled merchandise stores.
D) hypermarkets.
E) intertype outlets.
95) Stores like Dillard’s, Macy’s, and Neiman Marcus carry a wide range of different types of
products but not an extensive number of items within each type. These retailers are known as
A) limited-line stores.
B) scrambled merchandise stores.
C) hypermarkets.
D) intertype outlets.
E) general merchandise stores.
96) Offering several unrelated product lines in a single store is referred to as
A) intertype competition.
B) multiple distribution.
C) scrambled merchandising.
D) a department store.
E) a specialty outlet.
97) Scrambled merchandising refers to
A) displaying merchandise throughout a store rather than keeping all similar items together in
rows on a shelf or point-of-purchase displays.
B) offering several unrelated product lines in a single store.
C) changing the position in which items are displayed in a store to create customer interest in a
variety of product lines.
D) offering several related product lines in multiple stores.
E) offering several related product lines in a single store.
98) A drugstore that carries food, cosmetics, magazines, paper products, toys, small hardware
items, and pharmaceuticals is an example of a retailer using
A) multiple distribution channels.
B) full service.
C) scrambled merchandising.
D) intertype competition.
E) dual channel marketing.
99) All of the following are forms of nonstore retailing except which?
A) direct selling
B) television home shopping
C) factory outlets
D) online retailing
E) telemarketing
100) Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling,
and automatic vending, is referred to as
A) limited-line retailing.
B) nonstore retailing.
C) scrambled merchandising.
D) a hypermarket.
E) intertype competition.
101) Which of the following is an example of nonstore retailing?
A) hypermarkets
B) supercenters
C) shopping centers
D) direct selling
E) general merchandise stores
102) Vending machines are an example of
A) hypermarkets.
B) direct marketing.
C) scrambled merchandising.
D) intertype competition.
E) nonstore retailing.
103) Prices in vending machines tend to be higher because
A) machines are placed in low-demand traffic areas.
B) maintenance, operating, and leasing costs are high.
C) only small unit volume items are sold.
D) customary pricing requires certain coin and currency amounts regardless of the normal
retailer markup.
E) few people buy from vending machines.
104) The largest percentage of products sold from vending machines are
A) candy and snacks.
B) personal items.
C) movies and videos.
D) cold beverages.
E) food.
105) Which form of retailing is Best Buy now using in airports to distribute its mobile phone and
computer accessories, digital cameras, flash drives, and other consumer electronics?
A) vending machines
B) salespeople with mobile carts
C) mall-scale traditional retail stores
D) salespeople wearing Best Buy uniforms with products in backpacks
E) freestanding kiosks staffed with knowledgeable sales personnel
106) Vending machines are no longer limited by the need for cash. In Japan, South Korea, and
the Philippines, consumers use mobile phones that transmit payments to vending machines
wirelessly. This is an example of how vending machines can provide which type of utility?
A) time
B) place
C) possession
D) product
E) form
107) Direct-mail and catalog retailing are examples of
A) nonstore retailing.
B) intertype retailing.
C) online retailing.
D) print-media retailing.
E) dual retailing.
108) An IKEA mail order catalog is an example of ________ retailing.
A) intrusive
B) intertype
C) scrambled
D) nonstore
E) hypermarket
109) All of the following are reasons direct-mail and catalog retailing are attractive except
which?
A) They can create customer value by providing a fast and convenient means of making a
purchase.
B) They can serve as an element of a multichannel strategy designed to encourage consumers to
visit a website, a social media page, or even a store.
C) Their paper costs and postal rates have declined, making them less expensive to send.
D) They can eliminate the cost of a store and clerks.
E) They can improve marketing efficiency through segmentation and targeting.
110) Higher paper costs, increased postage rates, the growing interest in do-not-mail legislation,
and concern for “green” mailings have resulted in
A) a switch to online catalogs and direct-to-customer email advertisements.
B) the use of thinner, lightweight paper products.
C) a focus on proven customers or specialty catalogs for market niches.
D) the banning of “junk” mail by a growing number of environmentally concerned communities.
E) a resurgence in nonautomated telemarketing.
111) The use of specialty catalogs from firms such as IKEA, Crate and Barrel, and L.L. Bean
have been affected by all of the following factors except which?
A) the possibility of the U.S. Postal Service reducing delivery to five days a week
B) higher paper costs, an increase in postage rates, and the possibility of the U.S. Postal Service
reducing delivery to five days a week
C) the growing interest in do-not-mail legislation
D) the concern for “green” mailings and catalogs
E) the growing influence of television home shopping
112) The marketing managers at Omaha Steaks used airlines’ databases to mail a special offer to
frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who responded to the
offer, the company’s salespeople followed up by telephoning customers to ask for new orders.
This is an example of which types of nonstore retailing?
A) direct selling and telemarketing
B) direct-mail and telemarketing
C) telemarketing and online retailing
D) online retailing and direct-mail
E) direct-mail and direct selling
113) Trent is an avid fly fisherman and for his hobby he large rubber rafts, hip waders, special
fishing rods, reels, line, and an assortment of fishing tackle and lures. There are no sporting
goods stores near him so he orders his fishing supplies from the L.L. Bean catalog. His supplies
are generally delivered to his home within 72 hours. Trent is using a ________ to satisfy his
fishing supply needs.
A) home delivery retailer
B) quick-response retailer
C) direct-mail marketer
D) flexible response marketer
E) regional marketer
114) Currently, the three largest television home shopping programs in the United States are
A) QVC, HSN, and Evine.
B) Shop at Home, QVC, and HSN.
C) Direct Shopper, Shop at Home, and ShopNBC.
D) ValueVision, Shop at Home, and QVC.
E) Shop America, Direct shopper, and J.S. Global.
115) QVC is a television home shopping network. It generates sales of more than $8 billion from
its 60 million customers by
A) directing customers to purchase through its Mall of America retail store.
B) broadcasting live 12 hours a day 365 days a year.
C) offering more than 770 products each week on a 24-hour-a-day broadcast.
D) offering overstocked items from retailers at a fraction of the original cost.
E) running live podcasts and live streaming over the Internet.
116) Which of the following statements regarding QVC is most accurate?
A) QVC generates demand by broadcasting only during seasonal shopping periods.
B) QVC broadcasts live events, such as a Red Carpet Style show, to attract new customers.
C) QVC seeks to create its own celebrities rather than inviting established stars onto the show.
D) QVC sells all its items by dropping the price to $1.00, regardless of the product value, if it is
not sold in one day.
E) QVC entices customers to “stay tuned” by offering free products to random callers.
117) In the past, television home shopping programs have attracted mostly
A) 18- to 34-year-old men.
B) 25- to 34-year-old women.
C) 35- to 50-year-old men.
D) 35- to 64-year-old women.
E) 12- to 17-year-old boys.
118) Some experts suggest that television shopping programs are becoming a modern version of
________ by combining elements of reality TV programs, talk shows, and infomercials.
A) augmented reality
B) door-to-door retailing
C) telemarketing
D) direct-response wholesaling
E) indirect selling
119) All of the following are advantages of online shopping except which?
A) personal contact
B) 24-hour access
C) the ability to comparison shop
D) in-home privacy
E) variety
120) “Bricks and clicks” refers to ________ and ________, respectively.
A) catalogs; websites
B) search engines; websites
C) traditional retailers; online retailers
D) buildings; shoppers
E) computer savvy buyers; computer novice buyers