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CHAPTER 12 Place: Making Access Convenient and Pleasant
1. Which one of the following is not a component of the “Place” strategy?
2. First, indicate some desired behavior:
3. Second, indicate a strategy that will make this behavior more likely by making the location for
acquiring any tangible goods and services or performing the behavior closer:
4. First, indicate some desired behavior:
5. Second, indicate a strategy that will make this behavior more likely by extending hours for performing
6. First, indicate some desired behavior:
7. Second, indicate a strategy that will make this behavior more likely by being at the point of decision
making when performing the behavior or acquiring any tangible goods and services:
8. First, indicate some desired behavior:
9. Second, indicate a strategy that will make this behavior more likely by making the location where will
acquire any tangible goods and services or perform the desired behavior more appealing:
10. First, indicate some desired behavior:
11. Second, indicate a strategy that will make this behavior more likely by overcoming psychological
barriers to the place (perhaps by choosing an alternative one) where acquire any tangible goods or
services or perform the behavior:
12. First, indicate some desired behavior:
13. Second, indicate a strategy that will make this behavior more likely by making the location for
acquiring any tangible good or services or performing the behavior more accessible than that of the
competition:
14. First, indicate some desired behavior:
15. Second, indicate a strategy that will make this behavior more likely by making accessing the
competing behavior more difficult:
16. First, indicate some desired behavior:
17. Second, indicate a strategy that will make this behavior more likely by being where your target
audience shops or dines out with either tangible goods or services you are promoting or where they will
be performing the behavior.
18. First, indicate some desired behavior:
19. Second, indicate a strategy that will make this behavior more likely by being where your target
audience hangs out with tangible goods or services or recommendations on where they perform the
behavior.
20. First, indicate some desired behavior:
21. Second, indicate a strategy that will make this behavior more likely by utilizing existing distribution
channels for your target audience to acquire any tangible goods or services or a place to perform the
desired behavior:
