262) Convenience in a supply chain refers to the concept that
A) there should be a minimum of effort on the part of the buyer in doing business with the
supplier.
B) all products or services should be available 24 hours a day, 7 days a week, and 365 days a
year.
C) all tasks required to make an exchange are the sole responsibility of the supplier.
D) an exchange requires equal effort by both the buyer and supplier.
E) all logistical services are provided by a supplier network.
263) An inventory-management system whereby the supplier determines the product amount and
assortment a retailer needs and automatically delivers the appropriate items is referred to as
A) supplier-managed inventory.
B) supply chain inventory.
C) logistics-managed inventory.
D) just-in-time inventory management.
E) vendor-managed inventory.
264) A vendor-managed inventory system is an
A) inventory supply system that operates with very low inventories and requires fast on-time
delivery.
B) inventory management system whereby the supplier determines the product amount and
assortment a retailer needs and automatically delivers the appropriate items.
C) inventory management system that is designed to reduce the retailer’s lead time for receiving
merchandise, which then lowers its inventory investment, improves customer service levels, and
reduces logistic expenses.
D) inventory supply system that relies on the judgment of individual warehouse managers based
on daily reports from its retailer customers.
E) inventory system that guarantees delivery within 48 hours, granting price reductions of 1
percent per hour if a shipment is delayed.
265) Many retailers who sell Campbell Soup products make purchases from Campbell under
vendor-managed inventory programs. These retailers
A) have Campbell perform all materials handing activities.
B) authorize Campbell Soup to eliminate as many wholesaling functions as possible from the
supply chain.
C) use a system in which Campbell Soup determines the product amount and assortment that will
be replenished.
D) authorize the use of distribution centers to provide quicker customer response times.
E) balance their total logistics cost by eliminating the convenience service factor.
266) During a recent year, Solectron, a California electronics contractor, made half of its
purchases under vendor-managed inventory programs. Solectron
A) had its suppliers perform all materials handing activities.
B) authorized its suppliers to eliminate as many wholesaling functions as possible from the
supply chain.
C) used a system in which its suppliers determined the product amount and assortment that
should be replenished.
D) authorized the use of distribution centers to provide quicker customer response times.
E) balanced its total logistics cost by eliminating the convenience service factor.
267) The process of reclaiming recyclable and reusable materials, returns, and reworks from the
point of consumption or use for repair, remanufacturing, redistribution, or disposal is referred to
as
A) salvage marketing.
B) materials transformation.
C) reverse materials handling.
D) reverse logistics.
E) cause-related marketing.
268) Reverse logistics refers to
A) the collection of used goods donated to nonprofit organizations by ultimate consumers to be
restored, cleaned, repaired, and resold back to ultimate consumers.
B) deconstructing products that failed to pass quality inspection standards on the production line
and reusing workable parts instead of throwing out the entire unit.
C) the process of reclaiming recyclable and reusable materials, returns, and reworks from the
point of consumption or use for repair, remanufacturing, redistribution, or disposal.
D) organizing a cost-effective flow of raw materials, in-process inventory, finished goods, and
related information from point of origin to point of consumption to satisfy customer
requirements.
E) the donation of old or broken automobiles to nonprofit organizations that can be recycled or
turned into scrap with the profits applied to the organization’s operating expenses.
269) Butler-McDonald, an Indianapolis firm, recycles outdated computers to reclaim reusable
materials such as plastics, copper, zinc, silver, and gold. Butler-McDonald is implementing
A) salvage marketing.
B) materials transformation.
C) cyclical materials handling.
D) reverse logistics.
E) cause-related marketing.
270) Hewlett-Packard is taking a proactive role in reducing the amount of electronic
merchandise dumped in landfills by using ________ to reclaim recyclable and reusable
materials.
A) reverse materials handling
B) reverse logistics
C) cause-related marketing
D) vendor-managed inventory
E) materials transformation
271) Amazon.com was started with a simple idea: Use the Internet to ________ into the fastest,
easiest, and most enjoyable shopping experience possible.
A) transform book buying
B) build web-buying services
C) change purchases of consumer appliances
D) change Amazon’s web page
E) ensure Amazon’s retail store was transformed
272) Amazon uses supply chain and logistics management to
A) make sure that it maintains the authority that comes with being the channel captain.
B) avoid having to use quick response replenishment.
C) lessen the amount of communication that is necessary between it and its suppliers.
D) manage the flow of products from suppliers to U.S. and international fulfillment centers to
customers.
E) implement its market divestment strategies.
273) What is a marketing channel? Define each of the four types of marketing channels.
274) What are the functions performed by intermediaries?
275) With respect to consumer product and service marketing channels, what are the key
differences between a direct and an indirect channel?
276) Define and describe at least one similarity and one difference between dual distribution and
a strategic channel alliance.
277) In some countries, the packaging of the well-known Cheerios brand of cereal carries the
Nestlé name rather than the familiar General Mills brand name. Explain the channel that is being
used and the importance of Cereal Partners Worldwide (CPW).
278) List and define the three major types of vertical marketing systems.
279) There are three types of contractual vertical marketing systems. List the systems and
provide a brief description of each.
280) There are four types of franchising arrangements. List the arrangements and provide a brief
description of each.
281) What are the three questions marketing executives consider when choosing a marketing
channel and intermediaries?
282) Channels are typically designed to satisfy one or more of four consumer interests. What are
they and why are they important?
283) What is a channel captain? What is its function and how does it accomplish this?
284) Briefly explain the differences between supply chain management and marketing channels.
285) What are the three steps involved in choosing a supply chain that aligns with an
organization’s marketing strategy?
286) What specific decision areas are associated with the flow of goods and together make up
total logistics cost?
287) What are some specific cost trade-offs that can be made in a logistics system?
288) List and briefly describe the four customer service factors that must be balanced in a
logistics system.