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340. Sandwich bread would more likely be packaged in a green wrapper than a yellow one.
a.
True
b.
False
341. Marketers must follow packaging technology and legislation to make modifications that ensure consumer safety.
a.
True
b.
False
342. A package can be used to attract customers' attention.
a.
True
b.
False
343. Marketers must balance consumer desire for convenience against environmental concerns.
a.
True
b.
False
344. The Cool Whip container is an example of a secondary-use package.
a.
True
b.
False
345. A red-and-white label on a soup can is an example of innovative packaging.
a.
True
b.
False
346. The similar jar shapes for mayonnaise products are an example of category-consistent packaging.
a.
True
b.
False
347. A unique cap or applicator is an example of secondary-use packaging.
a.
True
b.
False
348. The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging.
a.
True
b.
False
349. Multiple packaging interferes with handling and storage of products.
a.
True
b.
False
350. To try to be creative in developing a label is not worth the effort; most people prefer products to be labeled only with
the brand name and relevant consumer information.
a.
True
b.
False
351. Labels facilitate product identification.
a.
True
b.
False
352. Labeling and packaging are closely interrelated.
a.
True
b.
False
353. Labeling is most important for branding reasons.
a.
True
b.
False
354. Labeling is used to perform only two roles: to promote and to inform.
a.
True
b.
False
355. The instruction "Refrigerate after opening" on a salad dressing label is an example of the descriptive function of
labeling.
a.
True
b.
False
356. Nutritional information on labels is required by law, though consumers are indifferent to its availability.
a.
True
b.
False
357. The Food and Drug Administration requires that food processors indicate the amount of carbohydrates, calories, and
fat in a product.
a.
True
b.
False
358. The words "Grade A Eggs" on an egg carton fulfill a legal requirement of labeling.
a.
True
b.
False
359. The Federal Trade Commission is solely responsible for establishing and enforcing packaging regulations.
a.
True
b.
False
360. You are head of a nonprofit organization that has been granted a license to sell products in a small booth in your
local airport. You want to maximize your revenue from this venture by selling products that are inexpensive and
frequently purchased. Which of the following types of products should you sell?
a.
Unsought products
b.
Business products
c.
Specialty products
d.
Shopping products
e.
Convenience products
361. You are a rising star in the purchasing department at your company and you have recently been promoted to manager
for business services procurement. As your title suggests, you will be responsible for purchasing business services for
your firm. Which of the following statements is true regarding your new role?
a.
You will be purchasing janitorial services.
b.
You will be purchasing component parts.
c.
You will be purchasing raw materials.
d.
You will be purchasing process materials.
e.
You will be purchasing MRO supplies.
362. You just finished meeting with your boss and he is very upset about the most recent customer survey results for the
firm. A majority of the respondents complained about the limited number of product lines your firm offers. Which of
following recommendations should you make to your boss?
a.
The firm needs to lengthen its product life cycle.
b.
The firm needs to expand the width of its product mix.
c.
The firm needs to shorten its product life cycle.
d.
The firm needs to expand the depth of its product mix.
e.
The firm needs to expand the length of its product mix.
363. Your firm just completed its annual marketing strategies conference where all the top marketers in the firm get
together to discuss last year’s sales and marketing performance. In this year’s meeting, there was a lot of discussion about
improving the firm’s product life cycle management. There was a lot of discussion about how best to manage a product
that is in the decline stage. You were assigned the responsibility for managing all products in the decline stage using a
harvesting approach. Based on this directive, you will:
a.
immediately withdraw all marketing support for products in the decline stage.
b.
arrange for another firm to acquire the products in the decline stage.
c.
slowly increase marketing expenditures on products in the decline stage.
d.
gradually reduce marketing expenditures on products in the decline stage.
e.
develop an aggressive, resource-intensive marketing mix for products in the decline stage.
364. You are the assistant manager for consumer product adoption strategies. Your job requires you to manage the third
stage of the five-stage product adoption process. Which one of the following statements is true in regards to your job
focus?
a.
You should focus on making sure buyers are aware of your product’s existence.
b.
You should focus on encouraging the current buyers of your product to become repeat buyers.
c.
You should focus on making sure buyers clearly understand your product’s benefits.
d.
You should focus on providing information about your product.
e.
You should focus on encouraging buyers to just try your product.
365. You developed a new smartphone cover that you have been selling at flea markets around your hometown. You have
been pleasantly surprised at how successful the covers have been so far. However, you are becoming increasingly
concerned that some copycat vendors have begun selling similar products that have names that are very close to your
products name. What should you do?
a.
Incorporate your product’s name.
b.
File the necessary papers to establish your legal right to your brand mark.
c.
File the necessary papers to establish your legal right to your brand.
d.
File the necessary papers to establish your legal right to your trademark.
e.
Increase your brand recognition by doing more marketing.
366. Your boss has instructed you to change the packaging on your firm’s products so that they have a common major
design element and similar packaging. Based on this directive, you should implement __________ for all the firm’s
products.
a.
consistent packaging
b.
family packaging
c.
homogeneous packaging
d.
common packaging
e.
product line packaging
367. You just recently accepted a new job at a company on the East coast. You will be responsible for making sure your
firm’s products contain labeling that meets all federal laws and regulations. Your new company makes gourmet food
items. Which of the following federal regulatory agencies should you become very familiar with in order to do your job
most effectively?
a.
WTO
b.
FTC
c.
EPA
d.
SBA
e.
FDA
368. A(n)____________ is a tangible physical entity.
a.
idea
b.
attribute
c.
service
d.
feature
e.
good
369. ____________ are relatively inexpensive, frequently purchased items for which buyers exert only minimal
purchasing effort.
a.
Consumer products
b.
Shopping products
c.
Convenience products
d.
Business products
e.
Specialty products
370. When we speak of the number of product lines that a company offers, we are referring to the ____________ of the
company’s product mix.
a.
width
b.
depth
c.
length
d.
size
e.
volume
371. In which stage of a product’s life cycle is the firm focused on establishing and fortifying the product’s market
position by encouraging brand loyalty?
a.
The maturity stage
b.
The introduction stage
c.
The decline stage
d.
The growth stage
e.
The rebirth stage
372. Which one of the following terms is the best description of what happens in the third stage of the product adoption
process?
a.
Evaluation
b.
Awareness
c.
Trial
d.
Interest
e.
Adoption
373. Everything associated with the product, including its symbolism and experiences is the____________.
a.
brand name
b.
brand mark
c.
brand
d.
trademark
e.
product appeal
374. With respect to the major product packaging considerations:
a.
cost in not a major consideration
b.
marketers must consider the package’s promotional role
c.
buyers are not willing to pay more for improved packaging
d.
package designs should always be consistent regardless of the target market
e.
resellers’ needs are not a product packaging consideration
375. Labeling is ____________ packaging.
a.
always included on the back of
b.
always included on the front of
c.
never required on
d.
done independent of
e.
closely interrelated to
