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CHAPTER 11 Price: Determining Monetary and Nonmonetary Incentives and Disincentives
Type: E
1. List at least 2 types of options for increasing monetary incentives for the desired behavior:
2. List at least 2 types of options for nonmonetary incentives for the desired behavior:
3. List at least 2 types of options for decreasing monetary costs for the desired behavior:
4. List at least 2 types of options for decreasing nonmonetary costs for desired behavior:
5. List at least 2 types of options for increasing monetary disincentives for competing behaviors:
6. List at least 2 types of options for increasing nonmonetary disincentives for competing behaviors:
7. For the Fair Play/Hockey Games example mentioned in the chapter, describe the price tactic that was
used to influence the behavior.
8. For the Bike Helmets example mentioned in the chapter, describe the price tactic that was used to
influence the behavior.
9. For the Farmers Market Checks example mentioned in the chapter, describe the price tactic that was
used to influence the behavior.
10. For the Teen Abstinence example mentioned in the chapter, describe the price tactic that was used to
influence the behavior.
11. For the Tobacco in the Philippines example mentioned in the chapter, describe the price tactic that
was used to influence the behavior.
12. For The Filthy Fifteen Properties example mentioned in the chapter, describe the price tactic that was
used to influence the behavior.
19. Why do pledges and commitments increase the chances someone will follow through and complete
20. In the Research Highlight regarding the coupons for native plants, describe why you think the
winning coupon (66.2% redemption) worked better?
