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CHAPTER 10: Product: Creating a Product Platform
Type: E
1. Why is the Product strategy the first “P” developed?
2. In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the core product?
3. In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the actual product?
4. In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the augmented
product?
5. What is a question you could ask the target audience to determine the Core Product?
6. What step in this 10 step model is your primary inspiration for the Core Product?
7. What is the Actual Product?
8. What step in this 10 step model is your primary inspiration for the Actual Product?
9. Which of the following is an Actual Product for an effort to influence signing up to become an organ
donor?
10. What is an Augmented Product?
11. For the Anemia in Cambodia case example, list the Core Product, Actual Product, and Augmented
Product. If the case example did not include an augmented product idea, give an example of one that
could have been provided.
12. For the Bullying case example, list the Core Product, Actual Product, and Augmented Product. If the
case example did not include an augmented product idea, give an example of one that could have been
provided.
13. For the Pregnant Mothers case example, list the Core Product, Actual Product, and Augmented
Product. If the case example did not include an augmented product idea, give an example of one that
could have been provided.
14. For the Walking in Boston case example, list the Core Product, Actual Product, and Augmented
Product. If the case example did not include an augmented product idea, give an example of one that
could have been provided.
15. For the Diabetes in Sri Lanka case example, list the Core Product, Actual Product, and Augmented
Product. If the case example did not include an augmented product idea, give an example of one that
could have been provided.
