1
When practicing international marketing, a company becomes more involved in foreign
local marketing environments than it does in export marketing.
(A)
True
(B)
False
2
Proctor & Gamble focuses its marketing efforts in the detergent category on brands such as
Tide that are sold with a similar market strategy across its subsidiaries in foreign markets.
Henkel KGaA differentiates itself from P&G by focusing its marketing efforts on brands such
as Dixan in Italy and Wipp in Spain that are tailored to local preferences and needs.
Henkel’s strategy can be described as a _______________ strategy.
(A)
global marketing
(B)
pan-regional marketing
(C)
multidomestic marketing
(D)
None of the above
3
Proctor & Gamble focuses its marketing efforts in the detergent category on brands such as
Tide that are sold with a similar market strategy across its subsidiaries in foreign markets.
Henkel KGaA differentiates itself from P&G by focusing its marketing efforts on brands such
as Dixan in Italy and Wipp in Spain that are tailored to local preferences and needs. Proctor
& Gamble’s strategy can be described as a _______________ strategy.
(A)
global marketing
(B)
pan-regional marketing
(C)
multidomestic marketing
(D)
None of the above
4
ItaliaNow!, an Italian apparel producer, makes silk clothing in their production facilities in
Hungary, Austria, Germany, and Switzerland and sells this clothing in retail stores in these
countries. ItaliaNow! is a(n)
(A)
intranational enterprise
(B)
domestic corporation
(C)
multinational corporation
(D)
interdependent enterprise
5
Mediterranean Cellars, located in Warrenton, Virginia, produces wine. This wine is sold in
grocery stores in Northern Virginia. This is an example of
(A)
domestic marketing
(B)
export marketing
(C)
international marketing
(D)
joint venture marketing
6
The J. M. Smuckers Company produces a wide variety of baking and other food products in
the United States. The company maintains a large sales and production subsidiary in
Canada and has developed brands and other marketing strategies for the Canadian market.
This is an example of
(A)
domestic marketing
(B)
export marketing
(C)
international marketing
(D)
joint venture marketing
7
Vakko, a Turkish apparel producer, makes silk scarves in Istanbul. The scarves are sold to
clothing distributors in Germany and the United Arab Emirates who, in turn, sell the scarves
to clothing retailers in their respective countries. This is an example of
(A)
domestic marketing
(B)
export marketing
(C)
joint venture marketing
(D)
international marketing
8
A global marketing strategy involves a
(A)
single strategy for the global market with minor adaptations
(B)
different strategy for each market
(C)
significant product adaptation across markets
(D)
None of the above
9
A pan-regional marketing strategy can be used for which of the following pairs of
countries?
(A)
Britain and China
(B)
Japan and India
(C)
United States and Canada
(D)
South Africa and Germany
10
When multinational firms use different strategies, each one tailored to a particular local
market, they are said to adopt a
(A)
foreign policy
(B)
local strategy
(C)
domestic strategy
(D)
multidomestic strategy
11
Marketing aimed at a firm’s home market is known as __________ marketing.
(A)
international
(B)
global
(C)
domestic
(D)
introductory
12
Procter & Gamble focuses its marketing efforts in the detergent category on brands such as
Tide that are sold with a similar market strategy across its subsidiaries in foreign markets.
Henkel KGaA differentiates itself from P&G by focusing its marketing efforts on brands such
as Dixan in Italy and Wipp in Spain that are tailored to local preferences and needs. Procter
& Gamble’s strategy can be described as a _______________ strategy.
13
Ebay discovered that entering Asian markets was relatively difficult.
(A)
True
(B)
False
14
Competition is becoming increasingly domestic.
(A)
True
(B)
False
15
Companies pursue foreign markets to increase sales and profits.
(A)
True
(B)
False
16
The volume of international trade is decreasing due to globalization.
(A)
True
(B)
False
17
The formation of NAFTA encourages more multinational companies to adopt multidomestic
strategies.
(A)
True
(B)
False
18
Regional and political integration favor a pan-regional marketing strategy.
(A)
True
(B)
False
19
Avon no longer creates a tailored marketing strategy for each of the national markets in
which it sells its products. Instead, Avon creates marketing strategies for four major
geographic areas: (1) Asia-Pacific, (2) Europe/Middle East/Africa, (3) Latin America, and
(4) North America. Avon‘s strategy can be described as a ________________ strategy.
(A)
global marketing
(B)
pan-regional marketing
(C)
multidomestic marketing
(D)
None of the above