Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
Test bank
Chapter 1: The social media environment
Multiple choice
1. Which person best fits the description of a ‘Digital Native’?
a. Johnny, a college student, does not do anything in the morning until he checks his
Instagram account for pictures from last night’s party.
b. Bob was raised during the 1980s when the internet was not widespread.
c. Your mother remembers growing up without a personal computer in her home.
d. The first thing Grandpa Henry does in the morning is walk to the end of the driveway for
the newspaper, his source for the daily news.
e. Bill Gates is the founder of Microsoft.
2. Whom of the following best fits the role of a ‘Digital Native?’
a. A current sophomore in college.
b. Your grandparents.
c. Bill Gates, founder of Microsoft.
d. Your 50-year-old uncle.
e. Larry Page, founder of Google.
3. Which of the following best explains what social media are?
a. Anything that involves delivering hosted services online.
b. The means to harness the collective knowledge of a crowd to solve problems and complete
tasks.
c. The online means of communication, conveyance, collaboration and cultivation among
interconnected and interdependent networks.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
d. Sets of labels or tags that individuals choose in a way that makes sense to them, as
opposed to using predefined keywords.
e. People who share their views about a product or service, even though they’re not affiliated
with the company.
4. A synchronous interaction is best exemplified by which of the following?
a. Watching a YouTube commercial.
b. Posting a reply to a question on a discussion board within the week it was assigned.
c. Responding a day later to an email from your friend.
d. Reading through several blog posts on the Internet.
e. Text messaging back and forth with a friend.
5. What is the difference between synchronous and asynchronous interactions?
a. Synchronous don’t require all the participants to respond immediately; asynchronous occur
in real time.
b. Synchronous occurs in real time; asynchronous does not require all the participants to
respond immediately.
c. Synchronous require social media; asynchronous require traditional media.
d. Synchronous require traditional media; asynchronous require social media.
e. Synchronous require mass media; asynchronous require personal media.
6. The social utility, Facebook, offers which type of interactions?
a. Synchronous interactions only.
b. Asynchronous interactions only.
c. Both synchronous and asynchronous interactions.
d. Neither synchronous nor asynchronous interactions.
e. These terms are not relevant to understanding the utility of Facebook.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
7. Which of the following is not true about the phrase, ‘a culture of participation’?
a. It is based on a belief in democracy.
b. It is one in which people freely interact with others.
c. It exists with open access to venues that allows users to share content.
d. It facilitates the power to build on the content of others from your own unique point of
view.
e. It discourages people from passively lurking on social media websites.
8. Social media and traditional media are most alike in which regard?
a. Both are only used online.
b. Neither function in online settings.
c. Social and traditional media include only one channel and one vehicle within that channel.
d. Social and traditional media include several channels, and within each channel there are
specific vehicles.
e. Social and traditional media are not alike in any way.
9. Broadcasts, digital channels and print that can reach a large number of people are
examples of which type of media?
a. Bulk media.
b. Personal media.
c. Mass media.
d. Social media.
e. Individual media.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
10. Which of the following completes the sentence, ‘Television, newspapers and magazines
are ______ used to communicate a message’?
a. mediums
b. blogs
c. apps
d. vehicles
e. connections
11. Which of the following completes the sentence, ‘Christine maintains her ______ by
indicating her status, availability, friend list and mood on Facebook’?
a. social well-being
b. social popularity
c. social presence
d. social identity
e. social commerce
12. Which of the following represents the three channels in the social community zone?
a. Social network sites, message boards and forums and wikis.
b. Micro-sharing sites, media sharing sites and news sites.
c. Social games and gaming sites, socially enabled console games and alternate reality
games.
d. Reviews and ratings, deal sites and deal aggregators and social storefronts.
e. The internet, social software and social media users.
13. Facebook applications apply to which of the following zones of social media?
a. Social community only.
b. Social publishing only.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
c. Social entertainment and social commerce.
d. Social commerce and social community.
e. Social community, publishing, entertainment and commerce.
14. Which of the following applies to friends or fans that communicate and share content in a
variety of ways within a social networking site?
a. Social storefronts.
b. Deal aggregators.
c. Folksonomies.
d. Connections.
e. Tag clouds.
15. Which of the following are the four channels of social publishing?
a. Social networking sites, message boards, forums and wikis.
b. Blogs, micro-sharing sites, media sharing sites, social bookmarking and news sites.
c. Social games and gaming sites, socially enabled console games, alternate reality games
and virtual worlds.
d. Reviews and ratings, deal sites and deal aggregators, social shopping markets and social
storefronts.
e. The internet, social software, devices and social media users.
16. Which of the four zones of social media mainly assists in the dissemination of content to
an audience?
a. Social community.
b. Social commerce.
c. Social entertainment.
d. Social publishing.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
e. Social dissemination.
17. Which of the following best describes a social publishing site, such as a blog?
a. Operates like an online news source for which readers can share information, create
discussions and learn about a narrow range of topics.
b. Information can only be maintained by journalists or specific organisations.
c. Operates like an online news source for which readers can share information, create
discussions and learn about a wide range of topics.
d. Content is limited to text, graphics and video.
e. None of these.
18. The virtual worlds of Candy Crush and Mafia Wars are categorised under which zone of
social media?
a. Social community.
b. Social publishing.
c. Social entertainment.
d. Social commerce.
e. Social punishment.
19. Which of the following is considered the most advanced channel in the social
entertainment zone?
a. Social entertainment.
b. Social games.
c. Social storefronts.
d. Social identity.
e. Social utility.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
20. Which social media zone primarily assists in the online buying and selling of products
and services?
a. Social community.
b. Social publishing.
c. Social entertainment.
d. Social commerce.
e. Social punishment.
21. Which of the following are examples of vehicles for each zone of social media?
a. Twitter, Groupon, LinkedIn, Second Life.
b. YouTube, Twitter, Linked-In, Second Life.
c. Twitter, Groupon, YouTube, Second Life.
d. YouTube, Groupon, TripAdvisor, Second Life.
e. Twitter, Groupon, uGame, Second Life.
22. What version of the internet do we use as an interactive social system in which users are
able to interact with senders?
a. Web 2.0.
b. Facebook.
c. Web 1.0.
d. Twitter.
e. Web 3.0.
23. Which of the following best describes what Web 2.0 is?
a. Is not available to use 24/7.
b. A one-way communication device.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
c. Does not allow people to communicate through the internet.
d. Is never accessed on smartphones.
e. A communication device for users and senders.
24. Which of the following completes the sentence, ‘______ describes a process that
harnesses the collective knowledge of a large group of people to solve problems and
complete tasks’?
a. Crowdsourcing
b. Groupthink
c. Cloud computing
d. Blogging
e. Micro-sharings
25. Which of the following are considered examples of social software?
a. Apps
b. Widgets
c. Social services
d. Chatbots
e. All of these
26. Which of the following refers to ‘an artificial intelligence computer software program
that stimulates intelligent conversation via written or spoken text using a chat interface’?
a. Instant messenger
b. Chatbot
c. Digital native
d. Crowdsource
e. Channel host
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
27. Which of the following completes the sentence ‘Social sites use complex mathematical
formulas called ______ to personalise the content you see in your newsfeed, recommend
friend connections and more.’?
a. Algorithms
b. Suggestions
c. Gateways
d. Signifiers
e. Theorems
28. Which of the following completes the sentence ‘______ enable organisations to leverage
the value of crowdsourcing’?
a. The horizontal revolution
b. Digital natives
c. Reputation economies
d. Network effects
e. Perpetual betas
29. Which of the following refers to ‘a paradigm in which all the objects around us could be
connected anytime and anywhere’?
a. Internet of Things
b. Smart devices
c. Gateway
d. Crowdsourcing
e. Web 3.0
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
30. Which of the following completes the sentence, ‘Even devices that aren’t “smart” on their
own can become so by using ______’?
a. an algorithm
b. a server
c. Web 2.0 technology
d. latent ties
e. an IoT gateway
31. Which of the following completes the sentence,’ ______ embraces software and
processes that include the collective intelligence of a firm’s customers to more finely tune the
offer and build intimacy between an organisation and its customers?
a. Data processing
b. Algorithmic marketing
c. Social CRM
d. Social media listening
e. Continuous modelling
32. Which of the following completes the sentence, ‘______ refers to the actions an
organisation takes to correct mishaps and win back dissatisfied customers?
a. Reputation recovery
b. Service recovery
c. Customer recovery
d. Public relations recovery
e. None of these
33. Which of the following is NOT a core component of the Social Media Value Chain?
a. Infrastructure
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
b. Channels/Hosts
c. Supporting Software and Services
d. The Internet
e. Devices
34. Which of the following are computer programs that enable users to interact, create and
share data online?
a. Devices
b. Perpetual beta
c. Tag cloud
d. Crowdsourcing
e. Social software applications
35. Which of the following is considered to be social software?
a. An iPad.
b. Pinterest.
c. A Dell PC.
d. An iPhone.
e. An Internet-connected game console.
36. Which of the following is not considered to be a device that supports the Social Media
Value Chain?
a. A Tablet.
b. A Sony digital camera.
c. A MacBook computer.
d. A calculator.
e. An Xbox.