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CHAPTER 9 Crafting a Desired Positioning
Type: E
1. What does a Positioning statement describe?
2. Write a brief Positioning statement for an effort to influence gardeners to plant native plants.
3. Why is crafting a Positioning statement after identify audience barriers and benefits and prior to
developing the 4P strategy?
4. Identify the 5 types of Positioning statements and give an example of each one.
5. For the Marketing Highlight featuring the truth® campaign, what type of positioning is this effort
focused on?
