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CHAPTER 8 Behavior Theories, Models, and Frameworks
INDICATE WHAT STEP IN THE PLANNING MODEL THAT THIS
THEORY, MODEL OR FRAMEWORK WILL PRIMARILY INSPIRE.
SELECT FROM:
A. Informing audience segmentation and selection
B. Informing behavior selection and goals
C. Deepening understanding of audience barriers, benefits,
motivators, competition and influential others
D. Inspiring development of social marketing mix strategies
THEORY
CHOOSE ONE
INDICATE RESPONSE USING A, B, C, OR D.
1
Diffusion of Innovation Theory
A
2
Self-Control Theory
B
