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CHAPTER 7 Barriers, Benefits, Motivators, Competition and Influential Others
Type: E
1. What are 3 questions you could ask your target audience to understand their barriers to a behavior you
want to influence them to do?
2. What is 1 question you could ask your target audience to understand their desired benefits?
3. What are 3 questions you could ask your target audience that would help understand what might
motivate them?
4. What are 2 questions you could ask your target audience to identify the competition?
5. What is 1 question you could ask your target audience to identify influential others?
6. For the following six questions, consider an effort to influence high school students to use protection
when having sex. What is one potential perceived or real barrier?
7. What is one potential perceived benefit?
8. What is one example of something someone could say that might make it more likely?
9. What is one example of something someone could give them that would make it more likely?
10. What is one example of something someone could show them that would make it more likely?
11. What is one example of something someone could do for them that would make it more likely?
12. For the following six questions, consider an effort to influence parents to have their infants and
toddlers immunized according to the recommended schedule. What is one potential perceived or real
barrier?
Type: E
13. What is one potential perceived benefit?
14. What is one example of something someone could say that might make it more likely?
15. What is one example of something someone could give them that would make it more likely?
16. What is one example of something someone could show them that would make it more likely?
17. What is one example of something someone could do for them that would make it more likely?
18. For the following six questions consider an effort to influence gardeners to replace existing nonnative
plants with native plants? What is one potential perceived or real barrier?
19. What is one potential perceived benefit?
20. What is one example of something someone could say that might make it more likely?
21. What is one example of something someone could give them that would make it more likely?
22. What is one example of something someone could show them that would make it more likely?
23. What is one example of something someone could do for them that would make it more likely?
