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CHAPTER 4 CHOOSING A SOCIAL ISSUE, PURPOSE, AND FOCUS FOR YOUR PLAN:
CONDUCTING A SITUATION ANALYSIS
For this first set of 10 questions, you will demonstrate understanding of components of Step #1 and Step
#2 by choosing a hypothetical example and then briefly, using just a phrase or sentence, complete
components of both steps.
1. What is the social issue you are picking for this exercise?
2. Who is the hypothetical sponsoring organization(s) for the plan?
3. Provide one hypothetical Background information/data that led to the development of the plan?
4. What is the plan’s purpose statement?
5. What is a potential focus?
6. What might be one example of an organizational strength to maximize?
7. What might be one example of an organizational weakness to minimize?
8. What might be one example of an external opportunity to take advantage of?
9. What might be one example of an external threat to prepare for?
10. Where might you explore to find a prior/similar effort?
11. What are the advantages of choosing a Focus for your plan?
12. Regarding Organizational Factors, which one of the following is not a typical factor:
13. Regarding External Forces, which one of the following is not a typical force:
14. What was mentioned as one of the major distinctions between Organizational Factors and External
Forces?
15. Assume you work for a county public health department and are developing a social marketing plan to
reduce the spread of disease through contaminated needles among drug-injection users? You’ve chosen a
focus of a needle exchange program. What do you say to a colleague who is working on reducing the use
of drugs among this population and concerned this will increase use?
16. What are at least 3 barriers that parents have to ensuring timely childhood immunization that were
mentioned?
17. Identify one strategy for each of the ones mentioned in Q16. that the case mentioned were utilized?
18. What are 2 barriers that providers have to ensuring timely childhood immunizations?
19. Identify one strategy for each of these that the case mentioned they utilized?
20. The research methodology was described as an example of participatory action research. How do you
think this approach led to the focus on providing the loan of a pig?
