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CHAPTER 3 DETERMINING RESEARCH NEEDS AND OPTIONS
Type: E
1. If you were charged with an effort to reduce texting while driving: What types of existing research
would you investigate? What types of new research would you want to conduct?
2. Which one of the following is not related to research characterized by Research Objectives?
3. Which one of the following is not related to research characterized by Stage in the Planning Process?
4. Which one of the following is not related to research characterized by Source of Information?
5. Which one of the following is not related to research characterized by Approach to Collecting Primary
Data?
6. Which one of the following is not related to research characterized by Rigor of the Technique?
7. For the case example on increasing seatbelt usage, why did the state decide to emphasize the fine and
enforcement versus saving your life?
8. Assume you were developing a campaign to increase seatbelt usage in your state. Assume as well that
you learned that California had the highest seatbelt usage in the country. What are questions you would
ask a program manager in that state?
9. Relative to Focus Groups: When planning the focus group, what is the first question to answer? What
decision are we trying to make that this group is intended to inform? What do the authors recommend as
10. Describe a situation where observation research might provide valuable insights for a social marketing
effort: First, what is the social issue/problem this observation research is being conducted to support?
What behavior would you want to observe?
11. Briefly describe each of the steps in the research planning process: Purpose, Audience, Informational
Objectives, Respondents, Technique, Sample Size, source, and Selection, Pretest and Fielding, Analysis,
Report.
12. Several low-cost research approaches were mentioned in the text. List two of them.
