Jerri wanted to undertake some remodeling prior to moving into her new house. She
was convinced that she must first replace the carpeting because it was stained and
smelled of cigarettes. She did not want to rush the purchase of a new carpet because she
knew that carpeting costs varied as per style and quality. Also, Jerri did not want to
spend $3,000 for carpeting that was anyway going to be replaced in five years. For
Jerri, the purchase of the carpeting most likely involves _____ decision making.
Jeremy, the manager at Orion department store, has noticed fluctuations in the sales of
certain products after a change in the store layout. While certain products have shown
an increase in sales, the sales of some other products have declined considerably.
Jeremy wants to note the areas of the store that customers frequent and those that they
avoid. He hopes to gain sufficient insight in order to create a better store layout and get
sales back to normal. In this scenario, Jeremy is most likely to use the method of