Soffia Inc. manufactures a moisturizing soap with anti-ultraviolet properties, which is
sold under the brand name DewMist. The company also manufactures Safechoice, a
non-abrasive, antibacterial brand of soap, which is a different brand. Which of the
following strategies has Soffia used in this scenario?
A. Multibranding strategy
B. Dual branding strategy
C. Cobranding strategy
D. Family branding strategy
Which of the following observations is true of price elasticity?
A. Price elasticity is only affected by demographic factors, not psychological factors.
B. Price elasticity is a measure of consumers' price sensitivity.
C. The estimation of price elasticity from historical data is an expensive approach and is
not limited to the consideration of price changes.
D. Crude estimates of price elasticity are not useful to pricing decisions.