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Which segment of Experian online shoppers is driven by the desire for new technology
as a means for improving all aspects of life?
A. Minimalists
B. Wizards
C. Journeymen
D. Apprentices
E. Novices
Mitch likes Toyota automobiles because he thinks they have the highest reliability of all
automobiles. His belief about Toyota's reliability represents which component of
Mitch's attitude?
A. affective
B. cognitive
C. factual
D. behavioral
E. utilitarian
Which of the following is a nonmarketing factor affecting problem recognition?
A. social status
B. previous decisions
C. motives
D. situation
E. all of the above
Matt is currently undergoing sales training and is trying to understand the external
influences on organizational buyer behavior. Which of the following is an external
influence?
A. firmographics
B. culture
C. government
D. marketing activities
E. all of the above
What is the first stage of the consumer decision process?
A. information search
B. problem recognition
C. alternative evaluation
D. purchase
E. postpurchase behavior
Which of the following is the most important element of the communications mix in
most industrial markets?
A. advertising
B. sales promotion
C. sales calls
D. public relations
E. pricing
Which African American market segment identified by Yankelovich is older, upper
middle class, heavily online, prefers Black advertising, and strongly supports "Buying
Black."
A. Broadcast Blacks
B. Black is Better
C. Boomer Blacks
D. Digital Networkers
E. Faith Fulfills
Sarah and her three roommates share an apartment. According to the Census Bureau,
Sarah and her roommates constitute a _____.
A. family
B. nontraditional family
C. subculture
D. blended family
E. household
Which generation refers to those individuals born during the dramatic increase of births
(i.e., almost 80 million baby births) between the end of World War II and 1964?
A. pre-Depression generation
B. Depression generation
C. baby boom generation
D. Generation X
E. Generation Y
Todd owns a discount sporting goods store, and several of the items in his store have a
manufacturer's suggested retail price (MSRP) above Todd's lower price. Todd is using
the MSRP as a(n) _____.
A. base reference price
B. external reference price
C. perceptual reference price
D. internal reference price
E. disclosed reference price
Walker and his wife have two children. They have purchased a new computer for their
household every four years or so for almost twenty years. When Walker purchases a
new one, usually for him to be able to work at home, one of his children will get the old
one. However, they have a few old computers sitting in the attic and garage because
Walker doesn't really know how to get rid of them. This is an example of which type of
situation?
A. disposition situation
B. purchase situation
C. communications situation
D. expanded usage situation
E. replacement situation
