With respect to global marketing management, the argument for market segmentation in
the 1980s was framed as _____.
A. globalization versus localization
B. standardization versus adaptation
C. adaptation versus one-to-one marketing
D. globalization versus one-to-one marketing
E. standardization versus localization
According to Max Weber, at least part of the standard of living in the United States
today can be attributed to the:
A. hard-working Protestant ethic.
B. artificially low price of gasoline.
C. almost complete penetration of the Internet.
D. status equalization by the business class.
E. slave-labor that formed the basis for early industry.
Before launching its latest line of environment-friendly and child-friendly wooden toys,
a toy manufacturer gave samples of those toys to a large and culturally diverse set of
families. It then conducted a survey where the parents were asked to rate the toys on a
step-wise scale of “not satisfied” to “extremely pleased.” This is an example of _____
research.
A. quantitative
B. analytical
C. descriptive
D. deductive
E. explanatory
When marketers first introduced the personal digital assistant (PDA) to the American
consumer, they performed the role of being _____ because the cultural impact of the
product became widespread.
A. gatekeepers
B. role players
C. creators of supply
D. agents of change
E. promoters
Which of the following is true of international currencies?
A. Exchange rate volatility for international currencies is relatively low.
B. There is a benchmark currency in the world against which all other currencies are
pegged.
C. All major currencies are free floating relative to one another.
D. All currencies are fully backed by gold reserves.
E. The World Bank mandates a fixed exchange rate regime.
_____ required the United States, Canada and Mexico to remove all tariffs and trade
barriers over 15 years, and beginning in 2008, all tariff barriers were officially dropped.
A. Mercosur
B. LAIA
C. CARICOM
D. NAFTA
E. DR-CFTA
The _____ of the United States makes it illegal for companies to pay bribes to foreign
officials, candidates, or political parties.
A. Taft-Hartley Act
B. Informed Consumer Standard
C. Foreign Corrupt Practices Act
D. Best Practices Act
E. International Codes of Law
Companies with marketing facilities in different countries with excess marketing
capacity sometimes take on additional product lines for international distribution. The
formal name for this type of marketing is:
A. skimming.
B. backhauling.
C. complementary marketing.
D. export marketing.
E. demand shifting.
George, an American citizen, works as the sales manager at Blue Inc. He is posted at
the company headquarters in the U.S. and manages operations in China. He makes long
visits to conduct business meetings with his colleagues working in China. George may
be considered to be a:
A. repatriate.
B. virtual expatriate.
C. third-country national.
D. professional expatriate.
E. local sales manager.
Of all the elements of the marketing mix, decisions involving _____ are those most
often affected by cultural differences among country markets.
A. direct selling
B. public relations
C. trade shows
D. advertising
E. sales promotion
Which of the following groups of negotiators was found to have the most aggressive
negotiation style?
A. The Spaniards
B. The Israelis
C. The Americans
D. The Koreans
E. The French
Which of the following statements is true about the negotiation behavior of Korean
negotiators?
A. They use more silent periods than any other group.
B. They ask the greatest number of questions.
C. They are most reticent about disclosing information.
D. They use the word no and interrupt more frequently than the Japanese.E. They use
the lowest percentage of aggressive persuasive tactics.
Which of the following is a disadvantage of decentralized research management?
A. The accuracy of the information gathered cannot be verified.
B. Various international laws restrict decentralized research.
C. It increases the cost of conducting the research.
D. Large-market studies may dominate decisions about global standardization.
E. Decentralized research has higher probability of translational errors.