Let's Dish is a meal-preparation service operating in three states. Customers visit a Let's
Dish store to select and partially prepare their meals, which are then packaged for the
freezer. At home, the customer can pull a meal out of the freezer and warm it in the
oven or microwave. If Let's Dish wanted to expand into new areas of the United States,
what segmentation method would probably be most useful in choosing new locations?
A. loyalty segmentation
B. benefit segmentation
C. psychographic segmentation
D. geodemographic segmentation
E. demographic segmentation
Anbinh Fashions is launching a new line of one-of-a-kind designer jewelry. Each piece
is handcrafted, and production volumes will be very low. To emphasize the unique
nature of this jewelry, Anbinh Fashions will most likely choose _________ distribution.