In the context of the distribution structure in Japan, it has been observed that Japanese
consumers favor cheaper prices over personal service.
The statements made by the parties during conciliation may be used as evidence in the
subsequent litigation.
It is illegal for U.S. citizens to pay bribe unless it is a common practice in the host
country.
In the context of social responsibility and environmental management, the United States
leads the fight against pollution with the most stringent greenhouse emission standards
in the world.
To remain price competitive when the dollar is strong, export-oriented companies must
find ways to offset the higher price caused by currency values.
The Omnibus Trade and Competitiveness act gives the U.S. president authority to
restrict sales of a country’s products in the U.S. market if that country imposes unfair
restrictions on U.S. products.
In dealing with unfamiliar markets, marketers must be aware of the frames of reference
they are using in making their decisions.
Due to advancements in technology, it is easy to determine if a cyberattack has been
launched by a rogue state, a terrorist, or a hacker as a prank.
Sales on open accounts are recommended when shipping is hazardous.
The Japanese business negotiation style comprises an infrequent use of no and you, and
facial gazing, as well as more frequent silent periods.
The marketing research process should begin with determining the sources of
information to fulfill the research objectives.
The sales of industrial goods are driven by the buyer’s need to make profits.
Feedback channels must be carefully selected if an encoded message is to reach the
consumer.
According to the World Bank, no country with less than fifty percent literacy has
succeeded economically.
For most of the 20th century, the predominant approach to governance in the world was
colonialism.
In the context of the communications process in advertising, problems of literacy, media
availability, and types of media create challenges in the communications process at the
_____ step.
A. feedback
B. decoding
C. message channel selection
D. encoding
E. message selection
The opium wars resulted in a loss of confidence in the Chinese government. Which of
the following events was caused by the resulting disorder?
A. The Boxer Revolution
B. The Satsuma Rebellion
C. The Nanjing Rebellion
D. The Taiping Rebellion
E. The Hong Kong Revolution
Which of the following stages of Rostow’s five-stage model of economic growth do
highly-industrialized countries like Japan and Germany fit into?
A. Traditional society.
B. Preconditions to takeoff.
C. Takeoff.
D. Drive to maturity.
E. The age of mass consumption.
Some business services have intrinsic value that can be embodied in some tangible
form; they can be produced in one country and exported to another. Which of the
following is an example of this?
A. Language schools.
B. In-flight services on an airplane.
C. Operating an automatic teller machine.
D. Data processing services.
E. Physicians’ services.
Which of the following is true of the Maastricht Treaty?
A. It allows for stabilizing currency exchange markets of the member nations.
B. It allows each nation to have its own set of defense policies.
C. It allows the formation of individual judicial systems of its members.
D. The members are committed to a common justice system.
E. It aims at economic consistency alone.
Which of the following is true about international corporate planning?
A. It deals with a company’s products, capital, and research.
B. It addresses marketing and advertising questions.
C. It refers to the plans that are made at the local level.
D. It incorporates generalized goals for the enterprise as a whole.
Which of the following events is one of the pivotal factors behind the wariness of the
Chinese leadership toward foreign influences in general, and religious movements in
particular, even today?
A. The Boxer Revolution
B. The Satsuma Rebellion
C. The Nanjing Rebellion
D. The Hong Kong Revolution
E. The Taiping Rebellion
Which of the following indicates the exportability status of the item based on the
ECCN?
A. Commerce Control List
B. Entity List
C. Common List
D. Priority Export List
E. International Trade List
Morton Foods has decided to introduce a new line of turkey products to the American
consumer. Turkey steaks resemble beefsteak in taste but are made from turkey meat,
and are leaner and healthier for a variety of reasons. However, the company is
concerned that the product will not be accepted in America. If Morton Foods follows a
strategy of _____, they are more likely to have a successful introduction of the new
product.
A. unplanned change
B. cultural adiaphora
C. cultural syncopation
D. cultural congruence
E. continuous change
The European Community uses several forms of legal instruments.
A. Regulations
B. Decisions
C. Codes
D. Directives
E. Specifications
One of the reasons for the notably low use of foreign national consumer magazines by
international advertisers is that:
A. consumers in most countries rarely read magazines.
B. few magazines provide reliable circulation data.
C. they publish content only in English.
D. subscription to magazines has reduced as the Internet gains popularity.
E. advertising in magazines is costly as compared to other advertising media.
Stopping or refusing to trade with another nation for political reasons is called:
A. monopolizing.
B. boycotting.
C. confiscation.
D. democratization.
E. expropriation.
In an international advertising process, what factors must be considered by an advertiser
while selecting a medium?
In order to effectively secure foreign exchange, which of the following is most likely to
be used by countries experiencing severe shortages of foreign exchange?
A. Import quota
B. Government approval
C. Tariff
D. VERs
E. Embargo
_____ is the practice whereby a foreign producer intentionally sells their products in the
United States for less than the cost of production to undermine the competition and take
control of the market.
A. Basing point pricing
B. Offensive pricing
C. Defensive pricing
D. Counterpoint pricing
E. Predatory pricing
Discuss the illusion of similarities facing the international marketer.
List the opportunities offered by economic integration.
Everett Rogers noted that four crucial elements impact the diffusion of new ideas. What
are those elements?
In the context of channel-of-distribution structures, discuss the distinguishing features
of the Japanese distribution structure.
Briefly discuss the role of PSAs and NGOs.
Write a short note on the expert opinion method of demand forecasting.