Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
A brand lift index of 48 percent for a specific product category means that sales of that
product category are 48 percent greater when a display is used.
Discuss the strengths and limitations of television advertising.
Over half of world-wide ad spending takes place in the United States.
Regulation is always justified.
Facebook has more members than any other social network in existence.
