Which of the following is a price adjustment strategy that considers how a customer’s
perception of a product is influenced by its price?
A) captive product pricing
B) psychological pricing
C) by-product pricing
D) promotional pricing
E) international pricing
The ________ requires sellers to provide detailed nutritional information on food
products.
A) Fair Packaging and Labeling Act of 1966
B) Nutritional Labeling and Educational Act of 1990
C) Glass-Steagall Act
D) Commodity Futures Modernization Act of 2000
E) Federal Trade Commission Act of 1914
SparkClean is a company that specializes in producing cleaning products for
automobiles. In order to promote its products, SparkClean sends a complimentary
sample of its products to auto enthusiasts. Which form of marketing is SparkClean
involved in?
A) online marketing
B) viral marketing
C) telemarketing
D) kiosk marketing
E) direct-mail marketing
Which of the following stages of the PLC is characterized with the same level or
slightly higher level of promotional expenditures in an attempt to respond to increasing
competition?
A) growth
B) decline
C) maturity
D) product development
E) adoption
Which of the following is true about multivariable segmentation systems?
A) Marketers using multiple segmentation bases tend to ignore smaller markets.
B) Marketers often use multiple segmentation bases to control inflation.
C) Multiple segmentation rarely involves the use of demographic data.
D) Multiple segmentation is ineffective in large markets.
E) Multiple segmentation bases help identify smaller, better-defined target groups.
A person’s buying choices are influenced by four major psychological factors. Which of
the following is NOT one of these factors?
A) motivation
B) perception
C) association
D) learning
E) beliefs
Relative advantage, compatibility, complexity, divisibility, and communicability are all
characteristics of ________.
A) alternative evaluations
B) the degree of buyer involvement
C) a product’s rate of adoption
D) unexpected situational factors
E) postpurchase behaviors
Campbell Soup recently joined forces with Hong Kong-based Swire Pacific to form an
entity called Campbell Swire to better distribute the company’s soups in China. This is
an example of ________.
A) licensing
B) contract manufacturing
C) management contracting
D) joint ownership
E) indirect exporting
________ are a type of limited-service wholesaler who does not carry inventory or
handle a product. They typically operate in bulk industries, such as coal, lumber, and
heavy equipment.
A) Wholesale merchants
B) Industrial distributors
C) Cash-and-carry wholesalers
D) Rack jobbers
E) Drop shippers
Which of the following shows the number of units the market will buy in a given time
period, at different prices that might be charged?
A) demand curve
B) supply curve
C) learning curve
D) break-even pricing
E) target costing
Which of the following is true of conventional distribution channels?
A) Channel members have complete control over each other.
B) Channel members seek to maximize their own profits.
C) Channel conflict is governed by formal mechanisms.
D) Channel members are assigned roles according to a clearly defined framework.
E) Channel members work exclusively for the good of the organization.
An advertising objective is classified by its primary purpose, which is to inform,
persuade, or ________.
A) reciprocate
B) compete
C) remind
D) explain
E) suggest
Which of the following is an accurate statement about the diversity of the American
population?
A) African Americans represent the largest non-white segment of the population.
B) More than 20 percent of the people living in the United States were born in another
country.
C) By 2050, the Asian population is estimated remain at 4.7 percent.
D) By 2050, Hispanics are estimated to be 30 percent of the population.
E) The United States has become more of a “melting pot” than a ‘salad bowl.”
If demand changes greatly with a small change in price, the demand is ________.
A) variable
B) inelastic
C) derived
D) elastic
E) negative
Morrill Motors splits the United States of America into 10 sales regions. Within each of
those regions, the company has separate sales personnel selling the company’s full line
of products. Morrill Motors uses a ________ sales force structure.
A) territorial
B) complex
C) customer
D) product
E) market
What are the different steps in the selling process? Briefly describe each step.
“The buying center concept presents a major marketing challenge.” What does a
business marketer need to learn in order to deal with the challenge effectively?
How do consumers perceive products?
What strategy should a marketer use upon learning that consumers are not buying a
product because they do not perceive a need for it?
Jack owns an e-commerce Web site. What kind of a research method should he use in
order to obtain valuable insights about the buying motives and behaviors of online
shoppers?
Give an example of a cultural shift that may impact the marketing of products or
services.
What are the different ways in which the major cultural values of a society are
expressed?
What are two possible risks involved with licensing?
Explain the common problems that international marketing researchers encounter.