Which of the following occurs when competitors making the same product jointly
determine what price each will charge customers for the item?
A) horizontal price fixing
B) vertical price fixing
C) predatory pricing
D) internal reference pricing
E) assimilation pricing
Consumers usually perceive higher-priced products as ________.
A) out of reach for all but the wealthy
B) having high quality
C) having low profit margins
D) having cost-based prices
E) being in the introductory stage of the product life cycle
CGM, which stands for ________, includes online consumer comments, discussions,
reviews, photos, images, videos, podcasts, and webcasts.
A) crowd-generated media
B) community-generated media
C) consumer-generated media
D) content-graded media
E) consumer-generated messaging
The difference between distribution centers and storage warehouses is that distribution
centers are designed to ________.
A) have greater capacity
B) store goods for longer periods
C) perform other functions, such as breaking bulk
D) primarily be owned by the manufacturer
E) be automated
What are the steps, in order, of the target marketing process?
A) segmentation, positioning, and targeting
B) segmentation, targeting, and positioning
C) targeting, segmentation, and positioning
D) targeting, positioning, and segmentation
E) positioning, segmentation, and targeting
The basic rule of ________ is “do something good, then talk about it.”
A) customer relationship management
B) public affairs
C) public relations
D) social marketing
E) promotions
Once a ________ is defined, the next step in positioning is for marketers to finalize the
marketing mix.
A) segmentation variable
B) competitive advantage
C) demographic strategy
D) customer relationship management system
E) concentrated target
During which stage of new-product development will management most likely consider
whether the new product will cannibalize sales of the company’s existing products?
A) idea generation
B) marketing strategy development
C) business analysis
D) product concept development
E) test marketing
Which of the following is NOT a true statement about conventional marketing systems?
A) Conventional marketing systems are multilevel distribution channels.
B) Most conventional marketing systems are highly successful.
C) Members of conventional marketing systems work independently of one another.
D) Members of conventional marketing systems do not work toward the same broad
goals.
E) Relationships between members of conventional marketing systems are limited to
simply buying and selling from one another.
Modifications to certain characteristics of what is being marketed are integral to the
________ approach.
A) pure selling
B) product improvement
C) market improvement
D) product fulfillment
E) market fulfillment
Which of the following modes of transportation would most likely be used to quickly
haul lettuce from California, where it was grown, to markets in Nevada?
A) trucks
B) railroads
C) air
D) pipeline
E) water
Which of the following is true of virtual worlds?
A) They are among the most popular product review sites.
B) They are likely to replace Twitter.
C) They are the most popular tool for stealth marketing campaigns.
D) They are a booming marketplace for virtual goods paid for in actual money.
E) They use “dashboards” so businesses can monitor the locations of avatars.
In which type of pricing is the selling price based on an estimate of volume or quantity
a firm can sell in different markets at different prices?
A) capacity management
B) target costing
C) demand-based
D) penetration
E) distribution-based
A marketing strategy that enhances the shopping experience for experiential shoppers is
called ________.
A) sweethearting
B) retail borrowing
C) party planning
D) nonstore retailing
E) retailtainment
Your text describes the two main primary data collection methods as ________.
A) descriptive and exploratory
B) causal and descriptive
C) survey and observation
D) direct and indirect
E) impersonal and personal
Tupperware uses a business model that relies on women running their own businesses
as agents of Tupperware. Tupperware successfully exports to China and India. Explain
why these countries provide attractive markets for Tupperware.
Through a process of ________, a company can identify a social media platform user’s
attitude toward a brand.
A) data warehousing
B) sentiment analysis
C) search engine optimization
D) predictive analytics
E) reality mining
Predictive technology used by e-marketers relies on which of the following?
A) sophisticated brain scans revealing consumers’ reactions to advertisements and
products
B) collecting data through people meters
C) collecting qualitative information through online questionnaires
D) drawing generalizations from professional respondents
E) tracking the shopping patterns of large numbers of people
Which of the following is not a focus of customer relationship management?
A) customer prioritization
B) share of customer
C) lifetime value of the customer
D) customer equity
E) undifferentiated targeting