1) The cooperative exporters are sometimes referred to as mother hen.
2) Once a Japanese dealership gets a customer, it is absolutely determined to hang on to
that customer for life.
3) In Hellmut Schutte’s modified hierarchy to explain the needs and wants of Asian
consumers, the last three levels are affiliation, admiration, and self actualization.
4) The market skimming pricing strategy is a part of a deliberate attempt to reach a
market segment that is willing to pay premium price for a particular brand or for a
specialized or unique product.
5) The European Court of Justice, based in Luxembourg, is the European Union’s
highest legal authority.
6) If Avon would like to sell cosmetics in India, a good estimate can be achieved by
researching the average wage of an office secretary.
7) Hedging exchange rate exposure involves establishing an offsetting currency position
such that the loss or gain of one currency position is offset by a corresponding gain or
loss in some other currency.
8) According to innovation expert Clayton Christensen, the creation of the Internet
represented a disruptive technology for Dell Computer.
9) The close long-term relationships between auto salespersons and the Japanese people
can be considered as a consumer version of the keiretsu system.
10) Streaming media represents a huge market opportunity for the video game industry.
11) Image advertising is used by global companies to present themselves as good
corporate citizens in foreign countries.