1) Lack of scale and a shortage of capital are just two of the problems associated with
reaching the world’s poor. Prices can also be a problem. There is an ample evidence that
world’s best known global marketers recognize this. For example, Adidas has developed
a sneaker priced at one euro that it hopes to sell in Bangladesh.
2) Nontariff barriers (NTBs) are monetary restrictions on cross-border trade.
3) In China, it is bad luck to give a book, an umbrella, or a clock as a gift.
4) Toys “R” Us, Home Depot, and IKEA are referred to as “category killers” in the
retailing industry.
5) In response to the ongoing economic crisis, U.S. President Barack Obama created a
National Export initiative and established the President’s Export Council.
6) Export marketing requires an understanding of the target market environment.
7) The cultural environment of global marketing has a big impact on FIFA (Federation
internationale de Football Association).
8) A company that has developed a successful local product or brand can implement an
adaption strategy.
9) Companies cannot purchase insurance to offset potential risks arising from the
political environment of a country.
10) When a company establishes a site on the Internet, it automatically becomes global.
11) In 2008, the United States enacted a country-of-origin labeling (COOL) law. The
law requires supermarkets and other food retailers to display information that identifies
the country that meat, poultry, and certain other food products come from.
12) Goods that are sold on open account are paid for before delivery.