1) The joint venture between Corning Glass and Mexican manufacturer Vitro failed
primarily due to conflicts arising out of cultural differences.
2) Kleptocracy refers to rampant corruption and bribery.
3) By definition, a retailer that caters to the general public would be “downstream” in an
industry’s supply chain.
4) The industries’ dominant firms with reputations as well-managed firms lead in
developing and/or adopting sustaining technologies.
5) The Coca-Cola Company supports its Coke, Fanta, and PowerAde brands with
marketing mix elements that are both global and local.
6) Former Disney chairman Michael Eisner and other company executives were blinded
by ethnocentrism. Avoiding the Self-Reference Criterion (SRC) requires a person to
suspend assumptions based on prior experience and success and be prepared to acquire
new knowledge about human behavior and motivation.
7) If a foreign country decides to take over banking business from private banks to
benefit public and pays adequate payment, then it is referred to as nationalization.
8) “High cost” and “high turnover” are two disadvantages to using an expatriate sales
force.
9) A German agency devised McDonald’s “I’m lovin’ it” tagline.
10) Companies may move from licensing or joint venture strategies to ownership in
order to achieve faster expansion in a market, greater control, or higher profits.
11) As Coca-Cola company’s participation in World Cup soccer demonstrates,
sponsorship can be an effective component of an IMC program.
12) Kodak adopted a direct involvement approach in Japan by utilizing independent
agents, distributors and retailers.
13) Market research can be conducted by designing and implementing a study with
in-house staff.
14) Cost leadership advantage is based on a firm’s position as the industry’s low-cost
leader in a broad market.
15) The Sony Walkman is an example of combination or tiered branding, whereby a
corporate name is combined with a product name.
16) The Harmonized Tariff System (HTS) has eliminated virtually all problems
associated with assigning tariff classifications to new products.