The U.S. Department of Commerce has mandated that all U.S. government purchases
are conducted using the metric system.
The process of evaluating the uncontrollable elements in an international marketing
program involves substantial doses of cultural, political, and economic shock.
Many countries have domestication as a condition for investment.
Products from developing countries have the highest quality image.
In the context of international business negotiations, Americans are near the bottom of
the languages skills list.
The trend toward privatization is currently a major economic phenomenon in
industrialized as well as in developing countries.
Companies from Japan are the leading group of investors in the United States.
Compensation packages in eastern European countries typically involve a substantially
greater emphasis on performance-based incentives than in the United States.
Chinese cultures are high on Power Distance Index and low on
Individualism/Collective Index.
Though maturity and emotional stability are essential, the transnational manager is
rarely expected to have considerable breadth of knowledge of many subjects both on
and off the job.
The Power Distance dimension of culture, identified by Geert Hofstede, has proven to
be the most useful of the four dimensions.
One of the ways that an industrial firm can manage the inherent volatility of the
industrial sector is by increasing advertising expenditure during booms.
One of the chief features of Maastricht Treaty (1992) was that 12 members of the
European community agreed to an economic but not political integration.
One of the first factors that gave the European Union an edge over others in the process
of becoming a common market was:
A. a similarity in agriculture and monetary policy.
B. a similarity in political systems.
C. a similarity in languages.
D. a well-developed transportation network.
E. a common currency.
With respect to political risk that can be faced by a company seeking to invest abroad,
which of the following is most severe?
A. Confiscation
B. Expropriation
C. Domestication
D. Exchange controls
E. Local-content laws
Which of the following characterizes a globally aware manager?
A. Using one’s home culture’s values alone to market one’s products in foreign
countries.
B. Accepting the cultural ways of another individual as their own.
C. Allowing others to be different and equal.
D. Discarding one’s home culture’s standards to adopt the global cultural standards.
E. Controlling any influences that the global cultural standards may have on the
marketing process.
Which of these aspects of international marketing is analyzed in Phase 1 of the
international planning process?
A. Home-country constraints
B. Budgets
C. Situation analysis
D. Advertising
E. Product adaptation
What has been the impact on American culture, of women joining the workforce in
growing numbers for the past thirty years?
A. An increase in the desire for large families in the American population.
B. An increase in the underestimation of women in the American culture.
C. A decrease in economic development.
D. A reduction in the influence of family in the American culture.
E. An increase in divorce rates in the country.
In Japanese corporate culture, which of the following constitutes a typical significant
impediment to averting and responding to a crisis?
A. Employees like to work on their own rather than in a group.
B. Opinions of all the employees are to be taken into consideration before taking a
decision.
C. Decisions are generally taken by lower level employees who directly deal with the
problem.
D. It is hard for those lower in the hierarchy to question their superiors.
E. The process of decision making is extremely complex and time consuming.
Which of the following is a factor responsible for global business successes?
A. Standardization of negotiation procedures.
B. Emergence of the English language as the chief medium of negotiations.
C. Increased homogenization of cultures across the world.
D. Large numbers of skillful international negotiators.
E. Standardized use of technology in all areas related to business negotiations.
When the marketing process is characterized by mass distribution, all of the following
marketing functions are performed EXCEPT _____.
A. demand creation
B. market information analysis
C. physical distribution
D. exchange
E. market and product planning, development
The first relationship activity in building a strategic alliance where senior executives
leverage their personal networks is labeled as _____.
A. imaging
B. initiating
C. committing
D. dating
E. interfacing
ECOWAS, SADC, and EAC are active regional cooperative groups in _____.
A. North America
B. Australia
C. Africa
D. Europe
E. Asia
Which of the following refers to two or more participating companies joining forces to
create a separate legal entity to facilitate doing business in the international arena?
A. Strategic international alliance
B. Franchise
C. License arrangement
D. Joint venture
E. Direct investment agreement
Which of the following are frequently criticized for not representing the best interests of
a manufacturer?
A. Global wholesalers
B. Trading companies
C. Consumers
D. Merchant middlemen
E. Brokers
The primary goal of Phase 2 of the international planning process is to:
A. perform a preliminary analysis of a country.
B. perform a screening of the environment.
C. decide on a marketing mix according to the market segments.
D. perform a situation analysis for the country that has been selected for entry.
E. implement specific plans.
In the context of authority and decision making, briefly describe the shift from
centralized to decentralized decision making.
List out the events or trends that have shaped international business beyond today’s
bumpy roads and into the future.
Discuss the differences between corporate, strategic, and tactical planning.
Which of the following statements is true with regard to the status of protests against
global financial institutions?
A. Organized protests against global financial institutions began with the establishment
of the IMF in 1945.
B. The sole focus of the anticapitalist protestors has been the environmental impact of
globalization and the need for stability.
C. The “antisweatshop” campaigns by students in America have translated into changes
in policy.
D. The entire gamut of anticapitalist protests have been weak and ineffectual in the face
of the tremendous power of the global financial institutions.
E. The protests against the global financial institutions have been organized yet non
violent as a rule.
Successful economic union requires that four factors be in the positive range for success
to occur. Briefly describe the four factors.
Several nations are frustrated with the slow progress of the most recent round of WTO
trade negotiatios. To vent their frustration, several countries are:
A. negotiating bilateral trade agreements.
B. forming a rival organization.
C. refusing to honor rules and regulations imposed by the WTO.
D. using legal means to sue the WTO.
E. opting out of membership in the WTO.