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____________________cost systems reveal the links between performing particular
activities and the demands those activities make on the organization's resources.
The cost of research is greater at the macrolevel of segmentation than at the microlevel.
A source of conflict between business marketers and their manufacturers'
representatives centers on the size of inventory levels reps maintain.
Compared to centralized buyers, decentralized purchasing units emphasize short-term
cost efficiency.
Like supplies, business services are considered expense items. Business services can be
classified as:
The central success factors for the tornado phase of the technology adoption life cycle
are remarkably similar to the bowling alley phase.
Many small or incremental decisions are made during the procurement process that
ultimately translate into the final selection of a supplier.
Compare and contrast the rules of thumb and objective task method of setting
advertising budgets. Describe the process that business marketers should use that decide
to use the objective task method.
Answer:
n/a
A direct sales force is best used for complex sales opportunities.
In multidomestic industries, a firm's competitive position in one country is significantly
influenced by its position in other countries.
The buying center becomes larger and comprises members with higher levels of
organizational status and authority as perceived risk increases.
The business mission defines where the firm competes.
The____________________coupled with the balanced scorecard provides a valuable
framework by describing the strategy, detailing objectives for the processes that create
value and the organizational assets needed to support them.
All development projects center on either improving the manufacturing process or
improving product, but not both.
The value elements that contain essentially the same performance characteristics as the
next best alternative and the value elements that render the supplier's offering either
superior or inferior to the next best alternative are known respectively as:
The backbone of channel design is the analysis of objectives, constraints, and channel
activities.
Properly implemented, supply chain management will lead to longer order-to-delivery
cycle time.
