Corporate blogs are blogs that entail shorter posts than traditional blogs.
a. True
b. False
Answer:
Maximizing the amount of time customers wait in line is a key factor in maintaining the
quality of service.
a. True
b. False
Answer:
The first step in the marketing research process is to:
a. specify the sampling procedures to be followed.
b. recognize a marketing problem or opportunity.
c. collect primary data from the available sources.
d. plan a research design and gather secondary data.
Answer:
In the context of the several criteria based on which supply chain managers choose an
appropriate mode of transportation, _____ is the ability of a carrier to provide the
appropriate equipment and conditions for moving specific kinds of goods, such as those
that must be transported in a controlled environment.
a. traceability
b. accessibility
c. capability
d. reliability
Answer:
A low failure rate, greater competition, and wide distribution typify the introductory
stage of the product life cycle.
a. True
b. False
Answer:
Social Media is an effective tool used to increase brand awareness.
a. True
b. False
Answer:
Which of the following stages in the development of multinationals is characterized by
multinational firms setting up foreign subsidiaries to handle sales in a country?
a. Stage one
b. Stage two
c. Stage three
d. Stage four
Answer:
Which of the following is true of one-way frequency counts?
a. They simply record the responses to a question.
b. They let analysts look at the responses to one question in relation to the responses to
one or more other questions.
c. They include hypothesis testing and regression analysis.
d. They are rarely done in data analysis as they do not provide an in-depth interpretation
of the collected data.
Answer:
A small U.S. print studio uses Facebook and Pinterest to promote its stationery and
other products. The regular posts and reviews from customers have attracted the
attention of several companies worldwide who like to customize their office stationaries
and supplies. This is an effect of _____.
a. contract manufacturing
b. using social media to expand beyond local markets
c. using dumping to export products
d. product differentiation
Answer:
Component lifestyles decrease the complexity of consumers’ buying habits.
a. True
b. False
Answer:
Because Facebook, YouTube, and other social media are popular around the world,
firms both large and small have embraced social media marketing.
a. True
b. False
Answer:
Unlike traditional surveys, Internet surveys:
a. can be targeted at a specific group of people.
b. take a considerable amount of time and effort on the part of the respondents.
c. incur training, telecommunications, and management costs.
d. can be personalized for greater relevance to each respondent.
Answer:
At Great Bear Nature Tours, the owners are careful to treat both guests and employees
very well. In fact, most employees feel that they are treated like privileged guests at
work. This is an example of:
a. green marketing.
b. social marketing.
c. nonprofit marketing.
d. internal marketing.
Answer:
Which of the following is an example of publicity?
a. Neon Power, a manufacturer of electronic goods, uses its salesforce to sell directly to
its customers.
b. Silky Blue, an apparel store, announces huge discounts on its products for the
year-end sale.
c. The Blue Bird, a daily newspaper, publishes a review about the latest model car from
Storm, a car manufacturing company.
d. Neil’s Food Factory, a manufacturer of food products, relies largely on paid-for
advertisements on television for its products.
Answer:
The Bureau of Competition provides information and holds conferences and workshops
for consumers, businesses, and policy makers on competition issues for market
analysis.
a. True
b. False
Answer:
Tipplers Delight is a liquor store that sells a wide assortment of alcoholic beverages.
Tipplers Delight is an example of a _____.
a. supermarket
b. specialty store
c. supercenter
d. drugstore
Answer:
Which of the following scenarios illustrates the use of processed materials in
manufacturing?
a. No-Glut Inc. uses rice flour in the manufacture of gluten-free products.
b. Zintec Sugar House uses sugarcane to produce white sugar.
c. Pace, an automobile company, uses magnesium alloy wheels for its high-end cars.
d. Reldex Steel Corp. uses blast furnaces in their manufacturing process.
Answer:
Marketing services is more challenging than marketing goods because:
a. of the unique characteristics of services, which includes intangibility, inseparability,
heterogeneity, and perishability.
b. consumers and business users can easily evaluate the quality of services.
c. services tend to exhibit less experience and credence qualities.
d. all service providers compete against each other, but firms selling tangible goods
complement each other.
Answer:
Monette has posted over 100 book reviews on Amazon.com. She also frequently
reviews products and services on Epinions and posts her reviews of local restaurants on
Yelp. As a social media user, Monette would best be characterized as a _____.
a. joiner
b. spectator
c. critic
d. collector
Answer:
A sustainable competitive advantage is a function of the speed with which competitors
can imitate a leading company’s strategy and plans.
a. True
b. False
Answer:
Which of the following is true of laggards?
a. They are more likely to get their information from scientific sources and experts.
b. They act as an important link in the process of diffusing ideas.
c. They are eager to try new products and ideas, almost as an obsession.
d. They have the longest adoption time and the lowest socioeconomic status.
Answer:
GoodFurn Furniture Company has recently moved to a new, larger location. At the new
location, it has been unable to attract sufficient customers. Its owner did not have the
cash to pay the current loan installment due for the building and inventory. So, he
decided to reduce all merchandise prices by at least 50 percent for a weekend sale to
earn enough to make his loan payment. In this case, the owner’s pricing objective can be
classified as:
a. market share maximization.
b. satisfactory profits.
c. asset maximization.
d. sales maximization.
Answer:
Millenials are considered to be the most tech-savvy generation yet, spending more time
surfing the Web and on social media than they do watching television, listening to
radio, or reading newspapers.
a. True
b. False
Answer:
The study of consumer behavior excludes factors that influence purchase decisions and
product use.
a. True
b. False
Answer:
A firm that extensively uses relationship-marketing strategies is most likely to:
a. focus on the internal rather than the external business environment.
b. rely on aggressive sales strategies.
c. be highly centralized.
d. encourage teamwork among employees.
Answer:
In a buying center, gatekeepers are the people who:
a. actually use a product.
b. influence a buying decision.
c. regulate the flow of information.
d. negotiate a purchase.
Answer:
Marketers are most likely to recognize an action as unethical when:
a. there is a greater degree of agreement among managerial peers that the action is
harmful.
b. there is a long time gap between the action and the onset of negative consequences.
c. fewer individuals in the organizations are likely to get affected by the action.
d. top managers exercise little control over the organizational culture.
Answer:
_____ has been one of the important values that have strongly influenced attitudes in
the United States’ first 200 years.
a. Conformity
b. Unconventionality
c. Opportunism
d. Self-dealing
Answer:
The technique used to sift through data collected by point-of-purchase scanning
equipment is called _____.
a. big data analysis
b. shopper marketing
c. market-basket analysis
d. shopper analytics
Answer:
Senior citizen and student discounts at movie theaters and restaurants are examples of
operations-oriented pricing.
a. True
b. False
Answer:
During the _____ stage of the new-product development process, production starts,
inventories are built up, the product is shipped to distribution points, the sales force is
trained, and advertising and promotion begin.
a. commercialization
b. test marketing
c. idea generation
d. business analysis
Answer:
Which of the following is a primary function of relationship integration in providing
top-level service to customers?
a. It requires several individual companies or business units to act in isolation in order
to offer superior service to customers.
b. It creates performance assessments that help measure the performance of the supply
chain as a whole without holding each individual firm or business unit accountable for
meeting its goals.
c. It includes the ways in which two or more companies will collaborate on activities or
projects so that a customer gains the maximum amount of total value possible from the
supply chain.
d. It involves the creation and maintenance of information technology systems that help
managers across the firms in the supply chain function independently from one another.
Answer:
Capital goods such as large or expensive machines, mainframe computers, blast
furnaces, generators, airplanes, and buildings are referred to as__________.
Answer:
A(n)__________is best described as an entire group of individuals who orchestrate the
movement of goods, services, and information from the source to the consumer.
Answer:
A(n)__________is an intermediary who brings a buyer and a seller together.
Answer:
Acmell Lawnmowers Inc. sells its mowers to retailers at different prices depending on
whether they are independent stores or members of a national chain. In this scenario,
the company indulges in__________.
Answer:
Fashion Spell, an apparel store, has a page on Facebook through which it interacts with
its customers. It encourages customers to post comments about the store and give
feedback. It also holds a lucky draw competition every week and the winner receives a
gift voucher from Fashion Spell. Given this information, Fashion Spell
uses__________to increase its customer base.
Answer:
__________is a form of advertising designed to enhance a company’s image rather than
promote a particular product.
Answer:
Explain how cultural influences affect consumers.
Answer:
In a buying center, the person who has the formal or informal power to choose or
approve the selection of a supplier or brand is known as the__________.
Answer:
Issues such as product lines, promotional communications, and pricing are all
delineated in the__________.
Answer:
Lisa goes to an electronic goods store to purchase a washing machine. After comparing
the various brands of washing machines available, their functions, prices, and so on, she
purchases one that is cheaper and smaller than the rest. In this case, Lisa has purchased
a(n)__________.
Answer:
Jade claims that a consumer’s psychological state of mind plays a vital role in how he
perceives the price and quality of a product. Provide arguments to support his claim.
Answer:
At a price of $2,000, the demand for Ranger 60 mountain bikes from Cloyd’s Inc. is
300, but only 191 bikes are being made. At a price of $2,300, the demand for the bikes
is 250, and exactly 250 bikes are being made. If Cloyd’s sells each one of the bikes at a
price lower than $2,300,__________.
Answer:
How is market segmentation useful to marketers?
Answer:
Nalpas Inc., an apparel company, manufactures clothes for men, women, and children.
It further divides its core customers on the basis of demographic variables such as
income, ethnic background, and family life cycle. These divisions are known
as__________.
Answer:
Zeta is an American multinational retail corporation. To move ahead of its competitors
and increase revenue, Zeta began to employ a system to determine which products to
stock and at what prices, and how to advertise to draw target customers. The process
employed by Zeta is called __________.
Answer:
__________involves developing product or service offerings customized for the
appropriate customer segment and then pricing and communicating these offerings for
the purpose of enhancing customer relationships.
Answer:
How does customer service help business marketers?
Answer:
__________is a means of displaying or graphing, in two or more dimensions, the
location of products, brands, or groups of products in customers’ minds.
Answer: