The electrical resistance of the skin associated with sweating that accompanies
emotional arousal is measured by
a. a galvanometer.
b. a tachistoscope.
c. opthalomograph.
d. audiometer.
e. none of the above.
After determining the research design the next step in the research process is
a. design sample and collect data.
b. design data collection method and forms.
c. formulate problem.
d. prepare the research proposal.
e. none of the above.
Which of the following statements are NOT true of the Kolmogorov’‘Smirnov (K’‘S)
test with respect to the chi’‘square goodness’‘of’‘fit test?
a. The K’‘S test can take advantage of the ordinal nature of data, while the chi’‘square
test cannot.
b. In almost all cases, the K’‘S test is more powerful than the chi’‘square test.
c. The K’‘S test requires a certain minimum expected frequency in each cell, while the
chi’‘square test does not.
d. The K’‘S test is easier to compute than the chi’‘square test.
e. All of the above are true of the K’‘S test with respect to the chi’‘square test.
Calories Consumed Weight of Adult Male in Pounds
per Day <119 120’‘199 >200 Total
__________________________________________________________________
<1499 16 20 4 40
1500’‘2999 4 90 16 110
>3000 0 10 40 50
__________________________________________________________________
Total 20 120 60 200
Given no information about the weight of adult males, what is the best estimate of the
number of calories consumed per day by adult males?
a. <1499
b. 1500’‘2999
c. >3000
d. 2250
e. none of the above
Which of the following is NOT an advantage of using a banner table?
a. Much information can be presented in a small amount of space.
b. The display format makes it easy for managers to read.
c. They provide a useful substitute for traditional cross’‘tabulation analysis.
d. Many explanatory variables can be considered in a single table.
e. All of the above are advantages of using a banner table.
The field edit is NOT useful for which of the following?
a. helping to control the field force
b. detecting glaring omissions
c. clearing up misunderstandings about directions
d. a and c
e. the field edit is useful for all three purposes
A researcher divides the population of the purchasers of brand X into heavy and light
users. He then chooses a random sample independently from each group. This is an
example of ___ sampling.
a. nonprobability
b. random
c. judgmental
d. stratified
e. quota
The field edit is NOT concerned with which of the following?
a. the handling of the “don’t know” responses
b. completeness of the answers
c. uniformity displayed in recording the responses
d. legibility of the responses
e. inconsistencies in the responses
A laboratory experiment
a. is more internally valid than a field experiment.
b. affords the researcher greater control.
c. better eliminates confounding factors.
d. b and c only.
e. all of the above.
The appropriate analysis technique does NOT depend on
a. the power of the test.
b. the type of data.
c. the research design.
d. the assumptions underlying the test statistic.
e. it depends on all of the above.
Which of the following affords the researcher the most sample control with respect to
getting cooperation from those contacted?
a. phone interviews
b. personal interview
c. mail questionnaire
d. a and b
e. all of the above
A researcher, in attempting to sample the population of Cleveland, decides to select five
households for each block designated for inclusion in the sample. The blocks
themselves are to be selected with variable probabilities depending on their size. This is
an example of
a. one-stage area sampling.
b. quota sampling.
c. simple two-stage area sampling.
d. probability-proportional-to-size area sampling.
e. systematic sampling.
You have been called in as a consultant for the purpose of advising what sales volume
quotas for Brand A mouth wash should be established for each of ten sales districts that
collectively cover the continental United States. The quotas are to be set for the next
calendar year. This is PRIMARILY a(n)
a. exploratory study.
b. descriptive study.
c. lab experiment.
d. field experiment.
e. turnover analysis.
An MIS needs analysis investigates
a. the form in which managers need information.
b. the types of information managers need.
c. the types of decisions managers make.
d. b and c.
e. a, b, and c.
Which type of experimental design does not allow the investigation of individual cases
of change?
a. the four’‘group’‘six’‘study design
b. the before’‘after design with control group
c. the after’‘only with control group design
d. the time series design
e. the one’‘group pretest’‘posttest design
Which of the following about the Thurstone scale is TRUE?
a. The judges used to evaluate the statements for a Thurstone scale judge the statements
on whether or not they agree or disagree with them.
b. If a respondent agrees with statements in a Thurstone equal-appearing interval scale
that have an average score of 4, the respondent is said to have an unfavorable attitude
toward the object.
c. When using a Thurstone scale to measure a subject’s attitude toward an object, the
subject indicates his degree of agreement or disagreement with each statement and the
respondent’s total score is computed by summing his scores from all of the statements.
d. The Q value in the Thurstone scale refers to the scale value of a particular statement.
e. They are all false.
Which of the following about interval scales is FALSE?
a. An interval scale exhibits the property of order.
b. Absolute magnitudes cannot be compared using an interval scale because the zero
point is established arbitrarily.
c. The number of years the respondent has lived at a particular address is an example of
an interval scale.
d. a and b.
e. a, b, and c.