A commonly used computerized means of integrating order processing with production,
inventory, accounting, and transportation is:
a. web-based inventory management.
b. just-in-time production.
c. electronic data interchange.
d. universal product codes.
e. activity based management.
It is not unusual for Joiners to be members of several social networking sites at once.
a. True
b. False
Proxemic communication is communication through touching.
a. True
b. False
Scenario 7.1
Use the following scenario to answer the questions.
FreezeAll is an upcoming manufacturer in the home appliance market. It plans to enter
the market with a model called French Door Refrigerator. While designing the
production facility, FreezeAll discovered that they need various pieces of equipment
that includes the perpetual assembly belt-drive, assembly pods, and finishing stations.
The purchasing agent for the Appliance Division inquires about the people who will be
needed for input on the purchasing decision. FreezeAll has already contacted several
producers of quasi-assembly pods, and has begun negotiations with their sales
representatives. What was the first step of the buying decision process that FreezeAll
went through when looking for the assembly pods?
a. Searching for products and suppliers
b. Selecting and ordering the most appropriate product
c. Recognizing the problem or need
d. Establishing product specifications
e. Evaluating the product relative to specifications
Scenario 5.1
Use the following to answer the questions.
Lil’ Angels Kids Spa offers various treatments designed to appeal to the younger
customers. Treatment options include manicures, pedicures, facials, tea parties, and
dress up photos. Parents can even purchase a birthday party package. Currently, Lil’
Angels offers its services only to girls under the age of 14. Originally begun in
Delaware, Lil’ Angels is considering opening its spa/salons in other parts of the country
and is planning to expand its offerings to girls aged 14 to 17. The company realizes that
some changes may be needed. For example, the management wants to find out if the
older girls will be interested in their birthday party and tea party services.
Which of the following best describes Lil’ Angels’ current approach to the market?
a. It is segmenting the market according to demographic variables.
b. It is segmenting the market according to product-related variables.
c. It has chosen a segment that is not identifiable and divisible.
d. Its market is impossible to reach because of legal constraints.
e. It is not segmenting the market but is attempting to reach everyone with the product.
Marketers must consider the different nationalities represented within the Hispanic and
Asian-American subcultures because of the unique culture, history, and buying patterns
of each ethnic group.
a. True
b. False
Consumers can order a bathroom vanity through Lowe’s website and pick up the vanity
at the store. This type of
delivery is called:
a. click and brick.
b. site to store.
c. bricks and mortar.
d. digital to domestic.
e. nontraditional.
Rapid feedback enables communicators to quickly improve the effectiveness of their
communication.
a. True
b. False
When, in their information search, consumers focus on communication with friends and
relatives, they are utilizing_____ sources.
a. internal
b. personal
c. marketer-dominated
d. direct
e. organizational
If Wrigley set its pricing objective as attaining 38 percent of the chewing gum market,
what else would be needed to make this a true pricing objective?
a. Statement of demand elasticity
b. Identification of cost structure
c. Breakeven analysis
d. Identification of a time period for accomplishment
e. Establishment of a subsequent pricing policy
The management at Kohler Inc., a manufacturer of sinks, tubs, and other plumbing
products, thinks that there will soon be a major growth in home remodeling due to
rising interest rates. The management decides to use____________in several key cities
to provide support services for its sales force in those areas, carry inventory, and offer
credit and other services to its retail plumbing customers.
a. sales agents
b. commission merchants
c. broker offices
d. sales branches
e. facilitating agencies
If a company is perceived positively by the public, employee morale is often higher.
a. True
b. False
Convenience stores are self-service, general-merchandise outlets that regularly offer
brand-name and private-brand products at low prices.
a. True
b. False
When Mia and Shane are planning their honeymoon, their travel agent tells them that if
they buy a special package, their trip to Paris will include meals, tickets to the theater,
and a rental car in addition to airfare and a hotel. This is an example of the use of:
a. multiple-unit pricing.
b. bundle pricing.
c. prestige pricing.
d. price lining.
e. price packaging.
“Business Services” is not a category or type of a business product.
a. True
b. False
Nuhitzu believes it has the technological expertise to produce communication systems
that will be leaders around the globe. Boston Electronics is widely regarded as having
excellent management systems and superior marketing programs. To utilize these
strengths, the two firms might form a(n) to work together on a worldwide basis.
a. licensing agreement
b. export trading company
c. joint agreement
d. strategic alliance
e. multinational enterprise
To make intangible products more tangible or real to the consumer, marketers often .
a. use low prices on intangible goods
b. use symbols or cues to help symbolize product benefits
c. use external reference prices
d. use multiple channels of distribution
e. offer more support services with such products