Which of the following is best avoided in handling a business crisis?
A. Appointing an outside professional, such as a lawyer, as a firm’s spokesperson
B. Communicating facts to the employees and customers
C. Mixing crisis management with the everyday management of a firm
D. Admitting that the company is in trouble as quickly as possible
Which of the following is the idea trigger for the magnify cue of the SCAMPER tool?
A. The opportunities that come as a result of replacing things that already exist
B. The separate products, services, or whole businesses that can be put together to
create another distinct business
C. The products or services that can be imitated from other industries or fields
D. The factor that can be used to make a product different from that of competitors’
products