Management Chapter 9 Which The Following Example Traditional Market

62.

(p. 367)

Which of the following is an example of a traditional market communication?

63.

(p. 367)

The statement “Most business-to-consumer sites offer consumers incentives to buy and

return, such as coupons, discounts, special offers, and vouchers for other Web services”

reflects the _______________ success factor for retailing on the Web.

64.

(p. 367)

Easy-to-find contact information, online order status, and product support specialists are part

of the _______________ success factor for retailing on the Web.

65.

(p. 367)

Trustworthy product information and reliable order fulfillment are part of the _______________

success factor for retailing on the Web.

66.

(p. 367)

Attractive Web storefront, Web site shopping areas, multimedia product catalog pages, and

shopping features are part of the _______________ success factor for retailing on the Web.

67.

(p. 367)

Competitive prices, satisfaction guarantees, and customer support after the sale are part of

the _______________ success factor for retailing on the Web.

68.

(p. 367)

Fast and easy navigation, shopping, and purchasing, and prompt shipping and delivery are

part of the _______________ success factor for retailing on the Web.

69.

(p. 367)

Web advertising, e-mail notices, and interactive support for all customers are part of the

_______________ success factor for retailing on the Web.

70.

(p. 367)

Linking of customers, suppliers, company representatives, and others via newsgroups, chat

rooms, and links to related sites are part of the _______________ success factor for retailing

on the Web.

71.

(p. 367)

The statement “Give online customers with similar interests a feeling of belonging to a unique

group of like-minded individuals” reflects the _______________ success factor for retailing on

the Web.

72.

(p. 367–

368)

Which of the following statements reflects the e-commerce success factor of security and

reliability?

73.

(p. 368)

The Amazon Giver application does which of the following?

74.

(p. 368)

The Amazon Grapevine application does which of the following?

75.

(p. 369)

Building an e-commerce website can be done in a number of ways. Which of the following

would a small company with limited capital most likely choose as a cost-effective option?

76.

(p. 369)

All of the following are examples of customer support except:

77.

(p. 369)

All of the following are examples of the web store requirements that must be implemented in

order to serve customers as they select an item and pay for it except:

78.

(p. 369)

According to the text, most business-to-consumer e-commerce ventures take the form of

_______________ on the World Wide Web.

79.

(p. 371)

Online user profiles are commonly developed through all of the following methods except:

80.

(p. 371)

Wholesale (B2B) electronic commerce relies on different information technologies, most of

which can be implemented on all the following, except:

81.

(p. 374)

The latest e-commerce transaction systems are scaled and customized to allow buyers and

sellers to meet in a variety of high-speed trading platforms, such as:

82.

(p. 374)

A _______________ buy-side marketplace attracts many suppliers that flock to the exchange

to bid for the business of a major buyer, such as GE or AT&T.

83.

(p. 374)

A _______________ procurement marketplace unites major buyers who combine their

purchasing catalogs to attract more suppliers, and thus more competition and lower prices.

84.

(p. 374)

A _______________ auction marketplace can be used by many buyers and sellers, who can

create a variety of auctions to dynamically optimize prices.

85.

(p. 374)

A _______________ sell-side marketplace hosts one major supplier who dictates product

catalog offerings and prices.

86.

(p. 374)

A _______________ distribution marketplace unites major suppliers who combine their

product catalogs to attract a larger audience of buyers.

87.

(p. 374–

375)

E-commerce portals provide all of the following types of marketplaces except:

88.

(p. 375)

In a B2B e-commerce Web portal configuration, a _______________ collects and tracks bids

from buyers and sellers.

89.

(p. 375)

In a B2B e-commerce Web portal configuration, aggregated product data is retrieved from a

_______________ and loaded into a live market server.

90.

(p. 375)

Which of the following statements about how using a B2B e-commerce site impacts the

purchasing decisions of a business is false?

91.

(p. 375)

The organization that controls spectrum is the _______________.

92.

(p. 376)

When companies have both e-commerce virtual business operations and traditional physical

business operations, they must decide whether to integrate the two or keep them separate.

Office Depot was cited in the text as a company that:

93.

(p. 377–

378)

After considering a broad spectrum of alternatives and benefits trade-offs, Barnes and Noble

decided to:

94.

(p. 377)

Integration of a physical and e-commerce business results in all of the following except:

95.

(p. 378)

Which of the following companies entered into a joint venture in order to handle the e-

commerce side of its business?

96.

(p. 379)

All of the following are key questions for developing an e-commerce channel strategy except:

97.

(p. 374)

E-commerce _______________ can provide auction and exchange marketplaces for

businesses as well as for individuals.

98.

(p. 355)

Many of the key components of an e-commerce process architecture may also be used in

internal, _______________ e-business applications.

99.

(p. 356)

E-commerce _______________ must be in place to establish mutual trust and secure access

between the parties in an e-commerce transaction.

100.

(p. 356)

The concept of _______________ can include intranet access of customer records by sales

reps, extranet access of inventory databases by customers and suppliers, and interactive

marketing, ordering, and payment processes on the World Wide Web.

101.

(p. 356)

When a company addresses issues such as authenticating users of their website, authorizing

access, and enforcing the security features that protect both consumers and their data, the

company is addressing the _______________ and security component of the e-commerce

process.

102.

(p. 356)

User profiles are used to provide you with a personalized view of the contents of a site, as well

as product recommendations and personalized Web advertising as part of a

_______________ marketing strategy.

103.

(p. 356)

Once you access a website, the company may gather data on you and your website behavior,

choices, and preferences. Doing so addresses the _______________ component of the e–

commerce process architecture.

104.

(p. 356)

_______________ management software helps e-commerce companies develop, generate,

deliver, update, and archive data and multimedia information at e-commerce websites.

105.

(p. 356)

Searching for a product by its description, such as “girls red gym shorts,” is an example of a

_______________ search.

106.

(p. 356)

Searching for a product by a range, such as “hiking boots, sizes 10-14″ is an example of a

_______________ search.

107.

(p. 356)

E-commerce content frequently takes the form of multimedia catalogs containing

_______________.

108.

(p. 357)

Content and catalog management may be expanded to include product _______________

processes that support a customer’s ability to customize a product, such as a computer

system, to meet the exact set of features needed.

109.

(p. 358)

E-business _______________ systems ensure that the proper transactions, decisions, and

work activities are performed, and that the correct data and documents are routed to the right

employees, customers, suppliers, and other business stakeholders.

110.

(p. 359)

_______________ software works with workflow management software to monitor all e–

commerce processes and record all relevant events, including unexpected changes or

problem situations.

111.

(p. 359)

__________ notification processes play an important role in e-commerce systems, because

customers, suppliers, employees, and other stakeholders must be notified of all events that

might affect their status in a transaction.

112.

(p. 359)

Customer-focused e-businesses use tools such as e-mail, chat systems, and discussion

groups to nurture online communities of _______________ among employees and

customers.

113.

(p. 360)

_______________ systems are a major form of electronic commerce systems in banking and

retailing industries that use a variety of information technologies to capture and process

money and credit transfers between banks and businesses and their customers.

114.

(p. 361)

VISA, MasterCard, IBM, Microsoft, Netscape, and most other industry players have agreed to

the _______________ standard for electronic payment security.

115.

(p. 365)

In certain cases, it is possible to convert a physical good, such as a CD, software, or a

newspaper, into a _______________ good that can be downloaded upon purchase.

116.

(p. 367)

_______________ marketing and relationship building power is a major advantage of

personalized Web retailing.

117.

(p. 369)

Most _______________ e-commerce ventures take the form of retail business sites on the

World Wide Web.

118.

(p. 371)

Many websites encourage visitors to register so _______________ files can be used to

automatically identify returning visitors.

119.

(p. 375)

_______________ are companies that serve as intermediaries in e-business and e-commerce

transactions.

120.

(p. 376)

Companies are recognizing that success will go to those who can execute clicks–and–

_______________ strategies that bridge the physical and virtual worlds.

121.

(p. 379)

An _______________ channel is the marketing or sales channel created by a company to

conduct and manage its chosen e-commerce activities.

9 Summary