63.
(p. 367)
The statement “Give online customers with similar interests a feeling of belonging to a unique group
of like-minded individuals” reflects the _______________ success factor for retailing on the Web.
64.
(p. 367-
Which of the following statements reflects the e-commerce success factor of security and reliability?
65.
The Amazon Giver application does which of the following?
66.
The Amazon Grapevine application does which of the following?
67.
(p. 369)
Building an e-commerce website can be done in a number of ways. Which of the following would a
small company with limited capital most likely choose as a cost-effective option?
68.
All of the following are examples of customer support except:
69.
(p. 369)
All of the following are examples of the web store requirements that must be implemented in order to
serve customers as they select an item and pay for it except:
70.
Online user profiles are commonly developed through all of the following methods except:
71.
(p. 374)
The latest e-commerce transaction systems are scaled and customized to allow buyers and sellers to
meet in a variety of high-speed trading platforms, such as:
72.
(p. 374)
A _______________ buy-side marketplace attracts many suppliers that flock to the exchange to bid
for the business of a major buyer, such as GE or AT&T.
73.
(p. 374)
A _______________ procurement marketplace unites major buyers who combine their purchasing
catalogs to attract more suppliers, and thus more competition and lower prices.
74.
(p. 374)
A _______________ auction marketplace can be used by many buyers and sellers, who can create a
variety of auctions to dynamically optimize prices.
75.
(p. 374)
A _______________ sell-side marketplace hosts one major supplier who dictates product catalog
offerings and prices.
76.
(p. 374)
A _______________ distribution marketplace unites major suppliers who combine their product
catalogs to attract a larger audience of buyers.
77.
E-commerce portals provide all of the following types of marketplaces except:
78.
(p. 375)
In a B2B e-commerce Web portal configuration, a _______________ collects and tracks bids from
buyers and sellers.
79.
(p. 375)
In a B2B e-commerce Web portal configuration, aggregated product data is retrieved from a
_______________ and loaded into a live market server.
80.
(p. 375)
Which of the following statements about how using a B2B e-commerce site impacts the purchasing
decisions of a business is false?
81.
(p. 376)
When companies have both e-commerce virtual business operations and traditional physical business
operations, they must decide whether to integrate the two or keep them separate. Office Depot was
cited in the text as a company that:
82.
(p. 377-
After considering a broad spectrum of alternatives and benefits trade-offs, Barnes and Noble decided
to:
83.
Integration of a physical and e-commerce business results in all of the following except:
84.
(p. 378)
Which of the following companies entered into a joint venture in order to handle the e-commerce side
of its business?
85.
All of the following are key questions for developing an e-commerce channel strategy except:
86.
(p. 374)
E-commerce _______________ can provide auction and exchange marketplaces for businesses as
well as for individuals.
87.
(p. 355)
Many of the key components of an e-commerce process architecture may also be used in internal,
_______________ e-business applications.
88.
(p. 356)
E-commerce _______________ must be in place to establish mutual trust and secure access between
the parties in an e-commerce transaction.
89.
(p. 356)
The concept of _______________ can include intranet access of customer records by sales reps,
extranet access of inventory databases by customers and suppliers, and interactive marketing,
ordering, and payment processes on the World Wide Web.
90.
(p. 356)
When a company addresses issues such as authenticating users of their website, authorizing access,
and enforcing the security features that protect both consumers and their data, the company is
addressing the _______________ and security component of the e-commerce process.
91.
(p. 356)
User profiles are used to provide you with a personalized view of the contents of a site, as well as
product recommendations and personalized Web advertising as part of a _______________ marketing
strategy.
92.
(p. 356)
Once you access a website, the company may gather data on you and your website behavior, choices,
and preferences. Doing so addresses the _______________ component of the e-commerce process
architecture.
93.
(p. 356)
_______________ management software helps e-commerce companies develop, generate, deliver,
update, and archive data and multimedia information at e-commerce websites.
94.
(p. 356)
Searching for a product by its description, such as “girls red gym shorts,” is an example of a
_______________ search.
95.
(p. 356)
Searching for a product by a range, such as “hiking boots, sizes 10-14” is an example of a
_______________ search.
96.
(p. 356)
E-commerce content frequently takes the form of multimedia catalogs containing
_______________.
97.
(p. 357)
Content and catalog management may be expanded to include product _______________ processes
that support a customer’s ability to customize a product, such as a computer system, to meet the exact
set of features needed.
98.
(p. 358)
E-business _______________ systems ensure that the proper transactions, decisions, and work
activities are performed, and that the correct data and documents are routed to the right employees,
customers, suppliers, and other business stakeholders.
99.
(p. 358-
MS Market is a proprietary, internal _______________ system that works on Microsoft’s intranet and
has drastically reduced the personnel needed to manage low-cost requisitions.
100.
(p. 359)
_______________ software works with workflow management software to monitor all e-commerce
processes and record all relevant events, including unexpected changes or problem situations.
101.
(p. 359)
__________ notification processes play an important role in e-commerce systems, because customers,
suppliers, employees, and other stakeholders must be notified of all events that might affect their
status in a transaction.
102.
(p. 359)
Customer-focused e-businesses use tools such as e-mail, chat systems, and discussion groups to
nurture online communities of _______________ among employees and customers.
103.
(p. 360)
_______________ systems are a major form of electronic commerce systems in banking and retailing
industries that use a variety of information technologies to capture and process money and credit
transfers between banks and businesses and their customers.
104.
(p. 361)
VISA, MasterCard, IBM, Microsoft, Netscape, and most other industry players have agreed to the
_______________ standard for electronic payment security.
105.
(p. 365)
In certain cases, it is possible to convert a physical good, such as a CD, software, or a newspaper, into
a _______________ good that can be downloaded upon purchase.
106.
(p. 367)
_______________ marketing and relationship building power is a major advantage of personalized
Web retailing.
107.
(p. 369)
Most _______________ e-commerce ventures take the form of retail business sites on the World
Wide Web.
108.
(p. 371)
Many websites encourage visitors to register so _______________ files can be used to automatically
identify returning visitors.
109.
(p. 375)
_______________ are companies that serve as intermediaries in e-business and e-commerce
transactions.
110.
(p. 376)
Companies are recognizing that success will go to those who can execute clicks-and-
_______________ strategies that bridge the physical and virtual worlds.
111.
(p. 379)
An _______________ channel is the marketing or sales channel created by a company to conduct and
manage its chosen e-commerce activities.
ch9 Summary
Category # of Questions
AACSB: Technology 111
Blooms: Knowledge 111
Difficulty: Easy 21
Difficulty: Hard 14
Difficulty: Medium 76
Learning Objective: 1 13
Learning Objective: 2 51
Learning Objective: 3 21
Learning Objective: 4 16
Learning Objective: 5 10
OBrien – Chapter 09 111