165. Northern States Electric is in the process of trying to achieve ISO 14000 certification.
Although the criteria for certification involve several milestones, we can be assured they will be
evaluated on the regularity and thoroughness of their environmental audits, and how well top
management reviews the firm’s adherence to policies that are environmentally friendly.
166. Star Performance, Inc., a sporting good company, and Fairview Community College are
interested in following the lead of other companies and implementing criteria that will lead
toward receiving the Baldrige Award. As their advisor, you emphasize that focusing on the
measurement of customer satisfaction is one important area where both will need to excel.