59.
(p. 326)
Which of the following has been a major cause of failure in ERP projects?
60.
(p. 329)
According to the textbook case, Visa’s _______________ management infrastructure was
fragmented, complex, and costly to maintain.
61.
Fundamentally, _______________ helps a company get the right products to the right place at
62.
(p. 330)
The goal of SCM is to create a fast, efficient, and low-cost network of business relationships,
or a _______________, to get a company’s products from concept to market.
63.
(p. 330)
Because each supply chain process should add value to the products or services a company
produces, a supply chain is frequently called a __________ chain.
64.
(p. 330)
A typical box of breakfast cereal takes _______________ to get from factory to supermarket,
struggling its way through wholesalers, distributors, brokers, and consolidators, each of which
has a warehouse.
65.
(p. 330
333)
The demands of today’s competitive business environment are pushing manufacturers to use
which of the following technologies to help them re-engineer their relationships with suppliers,
distributors, and retailers?
66.
(p. 333)
Which of the following correctly describes the supply chain life cycle supported by SCM
systems?
67.
(p. 334)
_______________ involves the electronic exchange of business transaction documents over
the Internet and other networks between supply chain trading partners (organizations and their
customers and suppliers).
68.
(p. 334)
EDI is still a popular data-transmission format among major trading partners, primarily to
automate repetitive transactions, though it is slowly being replaced by _____-based Web
services.
69.
(p. 335)
According to the textbook case, Telefonica realized that many smaller businesses could not
afford standard EDI services, so they offered InfoEDI which allows transmission to be entered
and processed _______________.
70.
(p. 336)
All of the following are strategic SCM objectives and outcomes except:
71.
(p. 336)
Which of the following is a tactical SCM objective?
72.
(p. 336)
All of the following are operation SCM objectives and outcomes except:
73.
(p. 336)
Which of the following is a execution SCM objective?
74.
(p. 337)
Optimize network of suppliers, plants, and distribution centers is an outcome of the
_______________ SCM function.
75.
(p. 337)
Develop an accurate forecast of customer demand by sharing demand and supply forecasts
instantaneously across multiple tiers is an outcome of the _______________ SCM function.
76.
(p. 337)
Sharing of accurate inventory and procurement information is an outcome of the
_______________ SCM function.
77.
(p. 337)
Optimize plans and schedules while considering resource, material, and dependency
constraints is an outcome of the _______________ SCM function.
78.
(p. 337)
Support the entire logistics process, including picking, packing, shipping, and delivery in
foreign countries is an outcome of the _______________ SCM function.
79.
(p. 337)
Monitor every stage of the supply chain process, from price quotation to the moment the
customer receives the product is an outcome of the _______________ SCM function.
80.
(p. 337)
Report key measurements in the supply chain, such as filling rates, order cycle times, and
capacity utilization is an outcome of the _______________ SCM function.
81.
(p. 338)
SCM systems generally provide companies with all of the following benefits except:
82.
(p. 339)
Companies employing supply chain management systems can still face problems. Which of
the following is not identified as a cause of SCM problems in the text?
83.
(p. 339)
A lack of adequate collaboration between suppliers, distributors, and ________________
departments within a company will sabotage any SCM system.
84.
(p. 339
340)
Nike’s failed SCM implementation resulted in all the following except:
85.
(p. 340)
Companies in stage _____ of a supply chain management implementation concentrate on
making improvements to internal supply chain processes and external processes and
relationships with suppliers and customers.
86.
(p. 340)
Companies in stage _____ of a supply chain management implementation concentrate on
expanding the business network of Web-enabled SCM-capable trading partners in their supply
chain to increase operational efficiency and effectiveness in meeting strategic business
objectives.
87.
(p. 341)
Companies in stage _____ of a supply chain management implementation strive to optimize
the development and management of their supply chains in order to meet strategic customer
value and business value goals.
88.
(p. 341)
Which of the following would occur in stage 3 of a supply chain management implementation?
89.
(p. 341)
Which of the following would occur in stage 1 of a supply chain management implementation?
90.
(p. 341)
According to the textbook case, SCM software:
91.
(p. 309)
_______________ systems store customer account data in common databases and then
make it available throughout a company via Internet, intranet, or other network links.
92.
(p. 309)
_______________ software helps sales, marketing, and service professionals capture and
track relevant data about every past and planned contact with prospects and customers, as
well as other business and life cycle events of customers.
93.
(p. 312)
_______________ software routes calls to customer support agents based on their skills and
authority to handle specific kinds of service requests.
94.
(p. 312)
_______________ software helps customer service reps assist customers who are having
problems with a product or service by providing relevant service data and suggestions for
resolving problems.
95.
(p. 312)
According to the text, it costs _______________ times more to sell to a new customer than to
sell to an existing one.
96.
(p. 312)
According to the text, a company can boost its profits by _______________ percent by
increasing its annual customer retention by only 5 percent.
97.
(p. 313)
Enhancing and optimizing customer retention and _______________ is a major business
strategy and primary objective of customer relationship management.
98.
(p. 314
315)
The three steps in the customer life cycle are _______________, _______________, and
_______________.
99.
(p. 317)
CRM software is difficult to install because it often touches many different _______________
systems.
100.
(p. 318)
Most businesses start out with _______________ CRM systems, such as sales force
automation and customer service centers.
101.
(p. 320)
ERP software suites typically consist of integrated modules of manufacturing, distribution,
sales, _______________, and human resource applications.
102.
(p. 324)
According to the textbook case, Colgate implemented SAP R/3 because it needed to
coordinate globally and act _______________.
103.
(p. 326)
According to the text, in many cases ERP failures are due to _______________ on the claims
of ERP software vendors.
104.
(p. 327)
Four important trends are shaping the continuing evolution of ERP: improvements in
integration and flexibility, extensions to e-business applications, a broader reach to new users,
and the adoption of _______________ technologies.
105.
(p. 327)
The ERP software packages that were the mainstay of ERP implementations in the 1990s
were often criticized for their _______________.
106.
(p. 327)
The major ERP software companies have developed modular, __________-enabled software
suites that integrate ERP, customer relationship management, supply chain management,
procurement, decision support, enterprise portals, and other business applications and
functions.
107.
(p. 327)
The growth of the Internet and corporate _______________ and _______________ prompted
software companies to build Web interfaces and networking capabilities into ERP systems.
108.
(p. 330)
The goal of SCM is to create a fast, efficient, and low-cost network of business relationships,
or a _______________, to get a company’s products from concept to market.
109.
(p. 330)
Because each supply chain process should add value to the products or services a company
produces, a supply chain is frequently called a __________ chain.
110.
(p. 334)
EDI is still a popular data-transmission format among major trading partners, primarily to
automate repetitive transactions, though it is slowly being replaced by _____-based Web
services.
111.
(p. 340)
Companies in stage _____ of a supply chain management implementation concentrate on
making improvements to internal supply chain processes and external processes and
relationships with suppliers and customers.
112.
(p. 340)
Companies in stage _____ of a supply chain management implementation concentrate on
expanding the business network of Web-enabled SCM-capable trading partners in their supply
chain to increase operational efficiency and effectiveness in meeting strategic business
objectives.
113.
(p. 341)
Companies in stage _____ of a supply chain management implementation strive to optimize
the development and management of their supply chains in order to meet strategic customer
value and business value goals.
114.
(p. 341
342)
According to the text case, supply chain integration helped CVS move from pull to push
promotions by allowing marketing managers to plan promotions more effectively, using an item
history taken from historical _______________ data on a store-by-store basis.
115.
(p. 335)
According to the textbook case, Telefonica realized that many smaller businesses could not
afford standard EDI services, so they offered InfoEDI which allows transmission to be entered
and processed _______________.
8 Summary
Category
# of Qu
estions
AACSB: Technology
115
Blooms: Remember
115
Difficulty: 1 Easy
24
Difficulty: 2 Medium
50
Difficulty: 3 Hard
41
Learning Objective: 08
01 Identify and give examples to illustrate the following aspects of customer relationship management; enterprise resource ma
nagement; and supply chain management systems: a. Business processes supported
41
Learning Objective: 08
01 Identify and give examples to illustrate the following aspects of customer relationship management; enterprise resource ma
nagement; and supply chain management systems: b. Customer and business value provided
44
Learning Objective: 08
01 Identify and give examples to illustrate the following aspects of customer relationship management; enterprise resource ma
nagement; and supply chain management systems: c. Potential challenges and trends
30
Marakas – Chapter 08
115