Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
93.
Running Press launched the Miniature Editions line of books in 1993. Today it has sold over 20 million
copies. Which of the following most closely represents their strategy?
94.
Intense rivalry involving actions and responses among similar competitors vying for the same customers
in a marketplace is known as
95.
Competitors with similar offers find that a new entrant is threatening because
96.
In competitive dynamics, new entrants may be force to change their strategies or develop new ones to
_______ competitive challenges by _____________.
97.
Unilever has taken a dominant position (65 percent market share) in the Vietnamese laundry detergent
market by employing an investment and marketing campaign that decimated the market position of the
local, incumbent competitors. According to the Stalk and Lachenauer book, this is an example of
________________ strategy.
98.
Which of the following is not one of the reasons a company might launch new competitive actions?
99.
BCG authors Stalk and Lachenauer published a book in which they listed competitive strategy for
winning against incumbent rivals. Which of the following is not one of their suggested strategies?
100.
Aircraft makers Boeing and Airbus have a high degree of ______________ because they make very
similar products and have many buyers in common.
101.
The Wall Street Journal and The New York Times have seen the intensity of their rivalry increase. One
factor driving this is that The Wall Street Journal has moved from financial news reporting to general
national and global news reporting and finally, to adding local New York news. The rivalry of these two
news providers has increased due to
102.
When any two firms have both a high degree of market commonality and highly similar resources, a
______________ threat is present.
103.
Which of the below best describes the competitive tendencies of small firms?
104.
Southwest Airlines began its no frills, no meals strategy in the late 1960s as a direct assault on the major
carriers of the day. What type of competitive action does this represent?
105.
All of the following are examples of strategic actions a firm might take except
106.
The best example of a tactical action that a company might use in response to a competitive attack is to
107.
Which of the following is not a factor that affects how a competitor will respond to a competitive
attack?
108.
Which of the following refers to a situation where a company has a high concentration of its business in
a particular industry market?
109.
A firm is considering a large price cut on its leading product as a way to gain market share. One
executive strongly disagrees with the price cut. He observes that they are in the same marketplace as
their rivals and do not have any competitive advantages in their cost structure. If they cut prices, their
competitors will likely do the same. The end result is that everyone will make less money. These
arguments are an example of a
110.
Strategic competitive actions include all of the following except
111.
When a company chooses to maintain low-price dominance, it is using which tactical action?
112.
When a company chooses to use guerilla marketing, it is using a ________________ competitive
action.
113.
TOMS Shoes generates interest in its products without a large advertising budget. It uses a Facebook
page to create buzz. This is an example of a
114.
A small firm may be unable to mount a serious attack due to lack of resources. As a result, it is more
likely to react to ______ actions such as incentive pricing or enhanced service offerings, because they
are less costly to attack than large-scale strategic actions.
115.
When GM offers discounts and incentives, rivals Ford and Chrysler cannot afford to ignore the
challenge and quickly follow suit. These arguments are an example of
