Mini-Case
Angelica Canizales is the CEO of Mucho Dinero Enterprises. Sales have declined for four
consecutive years and the firm’s accountants have reported net losses in each of the last two
years. Employees appear demoralized and frustrated. Recently, Angelica met with managers from
marketing, production, and finance to listen to their views regarding the company’s problems. The
managers unanimously agreed that the main problem was a lack of communication among the
several functional areas of the business. Each manager felt that the firm could increase quality
and customer satisfaction with better interdepartmental communication. Angelica also met with
marketing and production employees to get their respective opinions on the problems of the firm.
One employee from the production department observed, “We have so many layers of
management that it takes forever to make decisions.” An employee from marketing complained,
“This place is so bogged down with rules and regulations that there is no opportunity to be
creative.” Several employees shared their opinions regarding their bosses. Specifically, one
employee said, “My boss never pays attention to my ideas. He just issues orders and expects me
to obey them.” Angelica decided, after listening to many comments from managers and
employees and also suppliers and customers, that the only way to end Mucho Dinero’s slide was
to completely rethink the firm’s structure and to make radical changes in its organization. She
presented her ideas to the board of directors, promising to voluntarily resign if her efforts to
reorganize did not return the firm to profitability.