15. In its effort to reorganize its floor space, Backstreet Books decided to eliminate seating
space in its stores in order to make room for bookshelves to accommodate the growing interest
in books about how to
go green
. This company’s effort is an example of how a firm may reduce
its emphasis in one product line in order to serve customer preferences and trends.
16. To better organize his landscaping business, Frank divides each job into several parts.
One part is excavation and removal of old landscaping, the next part is design, followed by
purchasing, and the last part is installation of new plants. If he assigns a different employee to
each part, this action would be an example of departmentalization.