39. Beverley wants to sign up for Time Warner Cable Internet online. She has the option to choose
residential or business services. Which method of departmentalization is Time Warner Cable
probably using?
40. Department stores such as Macy’s that offer a wide variety of products for customers use
__________ departmentalization.
41. Divisional departmentalization ______________.
organizes departments around the needs of customers
establishes separate units in each area in which the enterprise does business
organizes departments around goods or services
is based on semiautonomous strategic business units
42. Chloe works for a corporation that owns seven different fast food chains. While each of the
chains appears to customers to be an independent business, their growth strategies are closely
coordinated at the corporate level to be sure the building of a new restaurant for one chain
doesn’t interfere with the success of other corporate-owned chains. On the other hand, since
each of the chains offers a different type of food and targets a different demographic, each one
handles its own marketing strategy more or less independently. Given this, it seems likely that
Chloe’s corporation is using a __________ structure.