44) Water Tower Place on Michigan Avenue in Chicago has many high-quality boutiques,
amongst office space and residential condominiums. It is an example of a(n)
A) lifestyle center.
B) mixed-use development.
C) outlet center.
D) off-price center.
E) price-oriented center.
45) ________ are centers that often include office spaces, hotels, residential complexes, civic
centers, or convention complexes on top of or attached to a shopping center.
A) Multilevel marketing centers
B) Mixed-use developments
C) Convention centers
D) Marketing complexes
E) Urban shopping arenas
46) Mixed-use developments (MXDs) are popular with retailers because they
A) have higher security.
B) bring additional shoppers to their stores.
C) offer low rent.
D) offer short-term leasing agreements.
E) provide free storage facilities to attract retailers.
47) Which of the following does not describe mixed-use developments (MXDs)?
A) Retailers like MXDs because they bring additional shoppers to their stores.
B) Developers avoid MXDs because of unproductive use of space.
C) Urban planners like MXDs because they provide a pleasant, pedestrian environment.
D) Residents like MXDs because they offer an all-inclusive environment.
E) Consumers like MXDs because they are pedestrian-oriented.
48) Which of the following statements best describes outlet centers?
A) They are generally near regional shopping centers.
B) They have no emphasis on entertainment.
C) They are often located in tourist areas.
D) They never offer first-quality, full-line merchandise.
E) They are usually enclosed.
49) The Home Laughlin China Company of West Virginia manufactures Fiesta China in a variety
of colors. The factory has a store where they feature Fiesta products that are discounted or
discontinued. Patrons come in to shop with crates expecting to purchase the Fiesta products in
large quantities. This type of store can be considered as a(n)
A) lifestyle center.
B) mixed-use development.
C) outlet store.
D) regional center.
E) festival center.
50) Which of the following statements about outlet centers is true?
A) It is predicted that the number of outlet centers in the U.S. will double over the next decade.
B) Outlet centers are not found outside of the United States.
C) Outlet centers are in remote locations, located some distance from department and specialty
stores.
D) Outlet centers have the no-frills look of warehouse stores.
E) Outlet centers sell only irregulars and overruns.
51) Ybor Square is a small shopping center located in the part of Tampa known as Ybor City. The
shopping center building used to be a cigar factory that prospered at the turn of the 20th century
when Cuban and Italian immigrants settled in the Tampa Bay area. Now, it houses small antique
stores, bars, and restaurants that have grown to be central to Ybor City’s night life. It is an example
of a
A) convenience center.
B) regional center.
C) price-oriented center.
D) specialty center.
E) theme/festival center.
52) ________ can be defined as shopping centers that employ a unifying theme that is carried out
by the individual shops in their architectural design and, to an extent, in their merchandise. They
are typically designed to appeal to tourists.
A) Center replicas
B) Price-oriented centers
C) Regional centers
D) Specialty centers
E) Theme/festival centers
53) The retail tenants in Underground Atlanta are similar to those found in specialty centers,
except that they are all small. Their goal is to create a unique shopping environment for customers.
What type of shopping center is Underground Atlanta?
A) Power shopping center
B) Regional mall
C) Strip center
D) Theme/festival center
E) Central-business district
54) Breanne was walking across campus to her chemistry lab when she noticed an area that had
posters displayed and for sale that was not there earlier in the week. This retail format would be an
example of a
A) kiosk.
B) parasite store.
C) store within a store.
D) timed leased agreement.
E) pop-up shop.
55) While Rebekah was shopping at Target, she noticed a Starbucks near the entrance, which
prompted her to stop for coffee. This is an example of a
A) kiosk.
B) power center.
C) store-within-a-store.
D) timed leased agreement.
E) pop-up shop.
56) Why would a mall operator be interested in a kiosk?
A) A kiosk can offer more variety than a permanent retailer.
B) Kiosks provide better prices than the competition.
C) Shoppers prefer kiosks because it offers more space to shop avoiding the butt-brush effect.
D) They can fit into prime mall locations.
E) Kiosks are an opportunity to generate rental income in otherwise vacant space.
57) Why would a small retailer not be interested in selling at kiosks situated in airports?
A) The location is often convenient for workers.
B) Relatively inexpensive compared to a regular sized store
C) The high foot traffic can be helpful for testing the response to new products.
D) The retailer can offer seasonal merchandise that closes after the season.
E) The rent per square foot is very expensive.
58) Many companies are capitalizing on people being at the airports longer and not being able to
carry many personal health and beauty aids. A vending machine selling cosmetics and perfume at
an airport is a
A) kiosk.
B) parasite store.
C) store-within-a-store.
D) timed leased agreement store.
E) pop-up shop.
59) As Chelsea walked through the concourse to her connecting flight to Spain, she walked by a
place selling high-quality audio headphones. She talked with the person standing with the cart. The
cart of merchandise would be described as a
A) kiosk.
B) parasite store.
C) store within a store.
D) timed leased agreement store.
E) pop-up shop.
60) Which of the following is not a benefit of a store-within-a-store?
A) The host store can grow in a new direction.
B) The store within gets high pedestrian traffic.
C) Consumers can purchase more items in a single trip.
D) The host store and store within may have different brand images.
E) The host store generates increased revenue.
61) Clark was late to work one morning and decided to use the McDonald’s drive-through for his
morning cup of coffee. Normally a coffee drinker loyal only to Starbucks, Clark was more
interested in speed due to his tardiness. Which of the following best describes Clark’s shopping
situation?
A) Distributive shopping
B) Time-crunch shopping
C) Comparison shopping
D) Convenience shopping
E) Specialty shopping
62) Rhonda rolled her eyes when she realized how much she had to pay for a pack of gum at the
paper stand on her way to reach her departing flight from JFK. With security lines as long as they
were, she knew she needed to hurry and pay the $2.75 for her pack of gum. Her purchase situation
can best be described as
A) distributive shopping.
B) time-crunch shopping.
C) comparison shopping.
D) convenience shopping.
E) specialty shopping.
63) A critical factor affecting the location that consumers select to visit is the shopping situation in
which they are involved. What type of shopping situation should a retailer such as Walgreen’s
consider?
A) Distributive shopping
B) Time-crunch shopping
C) Comparison shopping
D) Convenience shopping
E) Specialty shopping
64) Which of the following types of retailers does not cater to shoppers who are engaged in
convenient shopping situations?
A) Convenience stores
B) Drugstores
C) Fast-food restaurants
D) Supermarkets
E) Auto dealerships
65) A(n) ________ is one in which the merchandise, selection, presentation, pricing, or other
unique factors attract customers even if it is in an inconvenient location.
A) demand-oriented service-provider
B) ultimate merchandiser
C) destination store
D) ultimate provider
E) supply-oriented service-provider