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109.
Televisa, a Mexican media company, became the world's most prolific producer of Spanish-language
soap operas owing to its expertise in Spanish culture and linguistics. Which of the following strategies
did Televisa employ to defend against global giants?
110.
Which of the following is NOT a viable strategy option for a local company in competing against global
challengers?
Essay Questions
111.
Identify and briefly discuss the key reasons why a company may consider expanding outside its
domestic market.
112.
Explain why the strategies of firms that expand internationally are usually grounded in home-country
advantages or core competencies.
113.
Briefly identify the special features of competing in foreign markets.
114.
Explain how exchange rate fluctuations pose a risk to manufacturing companies that rely upon an export
strategy to compete in foreign markets.
115.
Identify and explain the significance of each of the following terms and concepts:
a. global strategy
b. export strategy
c. licensing strategy
d. franchising strategy
116.
Compare and contrast the advantages for entering and competing in foreign markets for the strategic
options of exporting, licensing, and franchising.
117.
Explain why an acquisition is better than a greenfield venture.
118.
What are the pros and cons of using strategic alliances to try to enhance a company's ability to compete
in foreign markets?
119.
Discuss in some detail the difference between a multidomestic strategy and a global strategy. Give the
pros and cons of each.
120.
What circumstances call for use of a multidomestic strategy for competing in international markets?
121.
When is a global strategy "superior" to a multidomestic strategy?
122.
How does a transnational strategy differ from a multidomestic or a global strategy?
123.
When should a company enter a new country via internal development?
124.
A global strategy embraces the theme "think-global, act-global," whereas a multidomestic strategy relies
more on a "think-local, act-local" mentality. True or false? Explain.
125.
Explain the differences between a "think-global, act-global" strategy and a "think-global, act-local"
strategy.
126.
Explain why a company desirous of competing in foreign markets needs to pay careful attention to
where it locates it value chain activities.
127.
Identify and briefly explain two ways that multinational companies are able to use international
operations to improve overall competitiveness.
128.
Under what circumstances is it advantageous for a company competing in foreign markets to disperse
certain value chain activities across many countries?
129.
List and discuss three strategy options for competing in emerging markets.
130.
Explain the importance of competing in emerging markets.
131.
Identify and briefly describe a local company's strategic options in competing against global
challengers.
