Sal has been in the landscaping business for over 40 years, and when Donovan, his business
partner, suggested adding snow removal as an extra service, Sal responded with “My gut
feeling is to say yes because of my experience in the past and what I have seen other
companies do over the years, both successfully and not.” Sal’s response to Donovan is known
as _____.
Olivia, the owner of a small city newspaper, started her business two years ago, believing that
there was still enough demand for her product. However, because people are busy and with
the availability of news online, she has seen the demand for her paper drop steadily. Olivia
made a decision to change the original direction of the company and focus more on an
Internet news service. By demonstrating that managers need to think and act as if their
company is an unfinished prototype, won’t be ruined by new ideas and focusing on facts,
Olivia is relying on _____.