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61.
While the personal computer industry is flooded and growing with laptops and tablets,
Ivan recently bought a desktop, his first personal computer. He realized that a computer at
home would be helpful for his children for their school projects, and he could use it to
maintain the simple accounts of his plumbing business. Which of the following customer
segments does Ivan best represent?
62.
Which of the following is a drawback of using the industry life cycle as a framework to
guide strategic choice?
63.
SyncTouch Inc. is a manufacturer of cell phones. It has released an improvised version of
its smartphone in markets in which the company already operates. Which of the following
types of innovations does this scenario best illustrate?
64.
In a radical innovation, a firm targets
65.
A firm's resistance to changes in the status quo is referred to as
66.
Incumbent firms favor incremental innovation over radical innovation because
67.
Why is it easier for new entrants to involve in radical innovations when compared to
incumbent firms?
68.
When firms innovate by leveraging existing technologies into new markets, they are said to
be involved in
69.
DigitalHealth Electronics Inc. is a company that builds diagnostic devices. It was the first
company to develop a compact MRI scanner by reconfiguring the components of the MRI
technology. This smaller and user-friendly version of the huge MRI scanner created
demand from small hospitals, nursing homes, and private practice doctors who were
earlier dependent on the scanning machines in large hospitals. Which of the following
types of innovations does this scenario best illustrate?
70.
A(n) _____ leverages new technologies to attack existing markets.
71.
Which of the following statements is true of a disruptive innovation?
72.
Which of the following is one of the reasons that led to CNN, an innovator, losing its
leadership position in the 24-hour cable news industry?
73.
As a start-up company, Virtue Mobiles Inc. entered the low end of the highly competitive
cell phone industry with its low-cost smartphones. Initially, the company was able to sell
its inferior technology due to its low prices. Over the years, however, its rate of technology
improvements increased above the industry standards. This helped the company to create
a strong strategic position for its smartphones in the high-end segment and claim a
premium price. Which of the following types of innovation does this scenario best
illustrate?
74.
When Japanese carmakers attacked the existing U.S. automobile market by first offering
small fuel-efficient cars, and then leveraging their low-cost and high-quality advantages
into high-end luxury segments, they were engaging in
75.
Digital photography replacing film photography would be an example of a(n)
76.
Which of the following is true of a disruptive innovation?
77.
A factor favoring the success of disruptive innovation is that
78.
Intel's Celeron chip and Atom chip are initiatives to
79.
General Electric (GE) disrupted itself in the healthcare industry by
80.
By introducing Vscan, a small, wireless ultrasound device, GE Healthcare (General
Electric) was primarily trying to
81.
The increasing availability of external options to commercialize ideas that were previously
shelved is one of the factors that led to the shift from the
82.
Which of the following scenarios would typically happen in a firm that uses open
innovation?
83.
Which of the following statements is strongly influenced by the not-invented-here
syndrome?
84.
Which of the following is an open innovation principle?
85.
A firm's ability to understand external technology developments, evaluate them, and
integrate them into current products or create new ones is called
86.
Large companies, such as AT&T, IBM, and GE, have been shifting their knowledge
landscape from closed innovation to open innovation because of the
87.
Which of the following statements is true of firms pursuing a closed innovation?
88.
Globe Source Inc. is a consumer electronics company that follows an open innovation
model. Which of the following can be concluded about this firm?
