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33.
In emerging economies, the LCD television industry is in that phase of the industry life
cycle in which the previously increasing market demand becomes limited. The competitive
intensity within the industry is high, and inefficient firms have begun to exit the industry.
This has allowed only a few major companies to come out as cost-leaders and hold the
shrinking market. Which of the following stages of the industry life cycle is the LCD
television industry currently in?
34.
In developed economies, the electric car industry is in the introduction stage, and the
industry for MP3 players is in the shakeout phase. What does this imply?
35.
The strategic objective of businesses during the shakeout phase of the industry life cycle
will primarily be to
36.
Why is the phase after the growth stage of the industry life cycle referred to as the
shakeout stage?
37.
A few efficient and strong firms in the laptop industry have remained and emerged
successful from the shakeout stage. Which of the following stages of the industry life
cycle will they move to next?
38.
Which of the following is a feature of the maturity stage of the industry life cycle?
39.
The compact disk (CD) industry is in the maturity phase of its industry life cycle. What
conditions prevail for an industry in this stage?
40.
While the domestic airline industry is in the maturity stage of the industry life cycle, the
pet clothing industry is in its growth stage. Which of the following can be inferred from the
given data?
41.
Which of the conditions prevail when an industry is at the end of its life cycle?
42.
The demand for video recorders has drastically reduced, and there are only a few
consumer electronics companies selling them at extremely low prices. Also, the current
buyers of video recorders are mainly categorized under laggards. Which of the following
stages of the industry life cycle is the video recorder industry in currently?
43.
When a firm pursues a harvest strategy, it
44.
Although TechnoWare Electronics Inc. still sells its VCR players, a product in its decline
stage, the investments made by the company on improving or marketing the product are
very low. The company has allocated the least amount of human and financial capital to
this department. Which of the following strategies has TechnoWare Electronics adopted in
this scenario?
45.
When the market for photo film negatives declined with the arrival of digital cameras,
Momento Films Inc., a manufacturer of film negatives, bought out most of its rivals that
were planning to exit. This allowed the company to get rid of all the excess capacity and
acquire a monopolistic market power in the declining industry. Which of the following
strategies has Momento Films adopted in this scenario?
46.
When a firm pursues a maintain strategy, it
47.
While the industry for e-book readers is in its growth stage, the industry for landline
telephones is in the decline stage of the industry life cycle. Which of the following can be
inferred from this?
48.
While the industry for 3-D televisions is in the introduction stage of the industry life cycle,
the CRT (cathode ray tube) television industry is in its decline stage. Which of the
following statements will be true in this scenario?
49.
On which of the following tenets is the crossing-the-chasm framework, suggested by
Geoffrey Moore, based?
50.
Which of the following customer segments as described in the chasm framework make up
the mass market?
51.
Which of the following statements is true of technology enthusiasts?
52.
The customers entering the market in the growth stage are primarily
53.
Which of the following statements accurately brings out the difference between
technology enthusiasts and early adopters?
54.
Which of the following statements is true of the early majority section of consumers?
55.
It is important for a firm to win over the early majority section of the market to ensure the
commercial success of an innovation because they
56.
When does a firm fall into the large competitive chasm between early adopters and early
majority?
57.
At the time when Kevin decided to purchase a tablet computer, the product had just
become accessible to the mass market. He purchased the tablet only after he was
completely convinced that the benefits it would offer him would far exceed its price. Also,
he waited for his friends to try the product and popular gadget television shows to endorse
it. Which of the following customer segments does Kevin best represent?
58.
Sara can be categorized under the late majority customer segment. Which of the following
behaviors is she
most
likely to exhibit?
59.
How is the early majority section of consumers different from the late majority section?
60.
Which of the following statements is true of laggards?
