95. How can organizations ensure equal employment opportunity (EEO) in their recruitment practices?
Recruiting activities are subject to various equal employment laws and regulations. As part of legal
compliance in the recruiting process, organizations may work to reduce disparate impact, or
underrepresentation of protected-class members compared to the labor markets utilized by employers. If
disparate impact exists, an employer may need to make special efforts to attract protected-class individuals.
For employers with affirmative action programs (AAPs), special ways to reduce disparate impact can be
identified as goals listed in those plans. Also, many employers who emphasize internal recruiting should take
steps to attract minority applicants externally if disparate impact exists in the current workforce. Equal
Employment Opportunity Commission (EEOC) guidelines state that no direct or indirect statements of
protected characteristics are permitted in recruiting materials or advertisements. Some examples of
impermissible terminology are young and enthusiastic, (specific) religious values, and journeyman lineman.
Also, advertisements should contain wording about being an equal opportunity employer. Employers
demonstrate inclusive recruiting by having diverse individuals represented in company materials, in
advertisements, and as recruiters.
96. What are the disadvantages of Internet recruiting?
Technology-enhanced recruiting often creates additional work for HR staff members and others internally
since more people see job postings. More online job postings must be sent, many more résumés must be
reviewed, and more e-mails, blogs, and tweets need to be dealt with. Expensive specialized software may also
be needed to track the high volume of applicants resulting from the recruiting efforts.
In addition, many online applicants might not be qualified for open jobs, and some companies are shying away
from web-based job boards in favor of social networking websites that provide better leads. Further, while
some social networking websites such as LinkedIn and Twitter can be viable sources of leads, some applicants
still prefer to use traditional search methods because of concerns over the limitations of technology.
Employers may also find that applicants become wary of online hiring practices if the trend of accessing social
media persists.
Another issue with Internet recruiting is that some applicants may have limited Internet access, especially
individuals from lower socioeconomic groups and from certain racial/ethnic groups, raising issues of fairness
in hiring. Individuals with disabilities may face significant challenges with social networking. In addition, it is
easy to access Internet recruiting sources, but not all who do so are actively looking for new jobs. However,
these applicants require much employer time to process.
97. Describe some of the common external recruiting sources.
The most common external recruiting sources are media sources, professional and trade associations,
employment agencies, labor unions, job fairs, and educational institutions.
• Media sources: Media sources such as newspapers, magazines, television, radio, and billboards have
been used widely in external recruiting. Some firms have sent direct mail using purchased lists of
individuals in certain fields or industries. Internet usage has led to media sources being available